The importance of target audience analysis in B2B sales

We’re living in an interconnected world. This is a world where we can connect with friends and family all across the globe through social media networks; a world where we can connect with businesses at the touch of a button;

more >>

Keeping up with the new B2B buyer

For online B2B companies things seem to be on the up. According to Frost and Sullivan, the B2B online industry will be worth nearly $12 trillion globally by 2020, growth of almost 8% over five years. This positive trend is

more >>

Before you register: preparing for a trade show

Attending a trade show has many advantages. For starters, you get a targeted audience, one who is interested in what you have to offer, and they are all congregated conveniently in one place. What’s more, is that you also get

more >>

Businesses are going green – and why you should too

Becoming more ecologically responsible or going green is no longer just a matter of ethics. Businesses have come to realize that implementing environmentally friendly practices also makes good business sense. The significance of reducing one’s consumption, waste and carbon footprint

more >>

Statistics show mobile app and device use in sales on the up

Making use of mobile devices and apps should no longer be a “maybe” or “someday” prospect for B2B companies but a must-have. Since the rise of smartphones and tablets, various studies have been conducted that prove what an essential role

more >>

Useful tech trends for B2B sales teams

There are certain trends that pop up time after time and have become a part of the more modern direction in which the B2B sales industry is growing. We’ve rounded up four trends that one is most likely to encounter

more >>

How to create a B2B website that potential customers can trust

It doesn’t matter to whom you sell or what you sell, having a website is crucial in today’s world. If you have a company or business, then you need a website. Being online is the ultimate opportunity to reach a

more >>

What are the sales trends for 2015?

It is almost time to say goodbye to 2014, and to welcome in 2015, and there is already speculation about what lies ahead for sales in the New Year. We decided to round up some of the main trends that

more >>

Merging gamification with sales processes

You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you

more >>

B2B trend forecast for 2014

As we are nearing the end of another year, people are looking to the future. It is not always possible to know exactly what the New Year will hold but there are always many predictions. We take a look at

more >>