Colors that affect your brand

There is a litany of literature devoted to the psychology behind color and its effect on consumer behavior. There is also an ongoing debate whether or not color psychology and its effect on product branding is mere hogwash or based

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Before you register: preparing for a trade show

Attending a trade show has many advantages. For starters, you get a targeted audience, one who is interested in what you have to offer, and they are all congregated conveniently in one place. What’s more, is that you also get

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A guide to using Instagram for branding and product showcasing

Instagram has quite impressive user stats. As of June 2016, 500 million Instagram accounts had been created and 300 million of those accounts are used on a daily basis. The platform is also quite the globetrotter with some 80% of

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How to create a B2B website that potential customers can trust

It doesn’t matter to whom you sell or what you sell, having a website is crucial in today’s world. If you have a company or business, then you need a website. Being online is the ultimate opportunity to reach a

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From ‘product catalogue’ to ‘product catalog’ – taking your business to the USA

Once you have achieved success locally, it is natural to want to expand your business to overseas markets. However, expanding one’s business to the US market isn’t an easy task and can be very expensive, even more so if the

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Win over customers with a great branding strategy

Your brand is in essence a promise to your customer about what you will deliver to them. Branding tells customers who you are, who you want to be, and who people perceive you to be. Developing a solid branding strategy

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Creating a logo that stands out from your competitors

An eye-catching logo is the foundation of a great branding strategy, and logos should be designed in such a way that they endure for years to come. Here we outline some of the essentials of a great logo. Keep KISS

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Branding a B2B business

The way you brand and market a B2B company should be different than if you were a company catering to individual consumers. There are certain things that every B2B company should recognize and implement when creating a brand. It is

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