The right price – pricing strategies explained

Pricing products can be a challenging task, but it is also very important to get it right. Incorrectly priced products can seriously damage your profits and hinder business growth. It becomes difficult to know when to lower your price and

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A basic guide to product pricing

When deciding how to price your products there are many things to take into consideration. Not only should your pricing cover all of your costs but also be profit-generating. There are risks involved with incorrectly pricing your products. Underpricing may

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How to give discounts without hurting your brand

Unless you are selling luxury goods, discounting is an oft-used tool to persuade buyers to purchase more. However, discounting has gotten a bit of a bad reputation in the B2B community for a few reasons. It tends to have a cheapening

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Things to consider before providing a pricing quote

Providing a pricing quote to an interested customer opens up a line of communication which can lead to future business interactions whether the quote is accepted or not. Therefore, quotes not only allow you to educate a customer about what

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Easy ways small businesses can save money

According to a Bloomberg report 80% of all new businesses fail within the first 18 months. This may seem discouraging when you are running your own business but when you are aware of the risks, you can take active steps

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Invoicing clients correctly

Creating invoices with the correct details on it can save you and your customers a lot of time. If you have the correct details in place on the invoice, no one has to phone around to find out any information

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