The importance of honest and accurate food labelling

A few years ago, in 2013, parts of Europe experienced what was called the “Horse Meat Scandal”. This was a huge issue at the time. What happened was that foods advertised as beef actually contained horse meat – often making

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The principles of good product packaging design

Product packaging is one of the first things people see when they see a product. For this reason, it becomes a sort of first impression. For you to ensure that consumers will buy your products and that businesses want to

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Why you should shift to sustainable packaging

Most scientists agree that human activity is having a consistently negative impact on the environment. This is starting to produce some really bad effects and these could end up costing us a lot more in the future. A conscious effort

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Are you making the most of your delivery process?

Whether you are a large retailer or a small business, how you get your goods to your customers should be one of your top priorities. Neglecting this vital step in your sales process can often turn buyers away. Let’s look

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A step-by-step guide to choosing a supplier

There is a wide variety of factors that come into play when choosing a supplier you can stick with long-term. Some of these important factors include pricing, product quality, reliability, and service. To learn more about what to look for,

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5 key quality control checks pre-shipment

A while ago we briefly discussed the importance of quality control. This time around we look at the steps one can take to check quality on products right before they are shipped. Of course, there are many other stages at

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Why you should perform quality control before shipment

If you don’t already have a system of quality control in place then you definitely need it. Quality control has the ability to find problems and fix them before molehills become mountains. There are many stages at which quality control

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Tips on nailing a B2B sales product demonstration

Confucius said, “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I will understand.” Herein too lies the essence of delivering a great product demonstration in B2B sales. Providing your prospect with a long script

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Plan your way to a successful product launch

Launching a new product is a huge undertaking. Here are some tips to keep you on track in effectively planning the launch event – and all that comes after it. Timing is key It can be tempting to want to

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