At a time when the word \u2018digital\u2019 is dominating practically every aspect of our lives, it\u2019s reasonable to assume that online marketing is \u2018in\u2019, while more traditional methods, like cold calling, are \u2018out\u2019. Is this true? Actually, no. In fact, while the web is great, it\u2019s not the be all and end all of a successful sale.<\/p>\n
Consider that, as a species, humans don\u2019t exactly have the best attention span. The average visitor will spend just a few quick seconds \u2018reading\u2019 a webpage. Sometimes, we\u2019ll see better results through direct engagement, although this in itself has its own set of problems.<\/p>\n
The concern with sales calls, for example, is that there\u2019s a fine line between a successful and an unsuccessful sales call. Sales reps have just a small window of opportunity to convince a potential customer that their product\/service is right for them\u2026 and there\u2019s the additional obstacle of not being able to judge body language or read physical cues. So how can sales reps improve the chance of success?<\/p>\n
By making just a small change to your standard greeting \u2014 from \u2018Hello\u2019 to \u2018Hello Mrs. X\u2019 \u2014 you can significantly boost your chances of a successful sales call. Not only does a customised greeting show you\u2019ve done your research and are invested in the call (as well as giving off a great first impression), it\u2019s also one of the most effective ways to meet the evolving expectations of the average customer. Today\u2019s consumers want a personalised experience; they don\u2019t want to be an invoice number in your records.<\/p>\n
Search engine Google talks a lot about what it calls \u2018micro moments\u2019; tiny windows of opportunity where a potential customer will take some sort of action towards a conversion. As a sales rep, it\u2019s important that when these micro moments occur, you\u2019re ready to shine. That\u2019s why you should always make sure you have the necessary information to hand, in order to answer any enquiries \u2014 even the most unexpected of questions! A mobile device with a sales app<\/a> installed can be your secret weapon.<\/p>\n Even if you\u2019re in the midst of a sales call with a potential customer who is proving to be somewhat of a challenge, a positive attitude, polite speech, and a genuine smile can go a long way towards boosting your brand\u2019s image. Yes, even a smile! While potential customers may not be able to see you, there\u2019s a pretty good chance that they can \u2018hear\u2019 your facial expressions through your tone. Research<\/a> shows that a smile can be identified through sound alone, so always try to turn that frown upside down on a call.<\/p>\n And perhaps the most important thing to remember\u2026. Rejections are A-OK! Sure, you may feel a bit down following an unsuccessful call \u2014 it\u2019s natural \u2014 but these calls are actually an integral part of the overall learning experience. In fact, a first hand understanding of what not to say, can be as beneficial as knowing what to say to potential clients. Prepare, learn, and grow: 3 vital aspects to a successful call.<\/p>\n","protected":false},"excerpt":{"rendered":" At a time when the word \u2018digital\u2019 is dominating practically every aspect of our lives, it\u2019s reasonable to assume that online marketing is \u2018in\u2019, while more traditional methods, like cold calling, are \u2018out\u2019. Is this true? Actually, no. In fact,…<\/span><\/p>\n","protected":false},"author":1,"featured_media":4446,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[204],"tags":[],"_links":{"self":[{"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/posts\/4441"}],"collection":[{"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/comments?post=4441"}],"version-history":[{"count":3,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/posts\/4441\/revisions"}],"predecessor-version":[{"id":4541,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/posts\/4441\/revisions\/4541"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/media\/4446"}],"wp:attachment":[{"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/media?parent=4441"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/categories?post=4441"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.onsightapp.com\/blog\/wp-json\/wp\/v2\/tags?post=4441"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}3. Smile!<\/h2>\n