\n
![\"\"](\"https:\/\/www.onsightapp.com\/blog\/wp-content\/uploads\/2022\/11\/fonts-condolences.png\")
<\/a>\nWhich one seems most fitting? Now look at a different sentence:
\n
![\"\"](\"https:\/\/www.onsightapp.com\/blog\/wp-content\/uploads\/2022\/11\/fonts-fun.png\")
<\/a>\nWhich one seems most fitting? Chances are that you chose two different fonts as being fitting for the two different sentences. Can you explain why that is? If your answer is \u201cbecause it just seems<\/em> right\u201d, then that embodies most customer perceptions of the font. People know what feels congruent and what doesn\u2019t. As much as choosing a font is an artistic decision, there\u2019s a logical reason for choosing certain fonts over others.<\/p>\n
Serif Fonts<\/h2>\n
Serifs refer to the little extensions of a letter at its ends. It was initially used to increase readability, but now plays a dual role in describing heritage. Examples of serif fonts include Times New Roman, Baskerville, Lora, EB Garamond. Brands like Vogue and Times Magazine use such fonts.<\/p>\n Slab serif fonts are sometimes considered a subset of serif fonts as they too have serifs. The main difference is the slab-like organisation of letters and the blocky look of words. Slab serif fonts were mainly used to invoke emphasis when they were first introduced. Examples of slab serif fonts include Roboto Slab, Courier New, and Rockwell. Brands like Sony and Volvo use these kinds of fonts.<\/p>\n As per the name, sans-serif fonts lack serifs. In most modern typefaces, common sans-serif fonts beat out serif fonts in the readability department, but they can be quite versatile, forming the basis for many modernistic and futuristic font designs. Sans-serif fonts work best on e-commerce platforms. Examples of sans-serif fonts include Open Sans, Roboto, Arial, and Helvetica. Modern online brands like Netflix, YouTube and Facebook use sans-serif fonts.<\/p>\n Handwritten fonts are exactly how they sound \u2013 fonts that are meant to appear handwritten. The purpose of handwritten fonts is to appear informal as this lends a certain atmosphere to the brand. Example fonts include Permanent Market, Knewave, Amatic SC, and Patrick Hand.<\/p>\n<\/a>
\nTraditional, trustworthy, and classic. Serif fonts invoke feelings of respectability making them perfect for formal contexts or for seeming authoritative or grandeur. Businesses who want to build brand awareness through trustworthiness benefit most from serif fonts. Due to their classic feeling, they are also good for conveying brands that are \u201cestablished\u201d.<\/p>\nSlab Serif Fonts<\/h2>\n
<\/a>
\nConfident, bold, and rugged. Slab serif fonts invoke feelings of the classics but modernised. Businesses that want to emphasise the \u201cestablished\u201d nature of the brand while hinting at innovation might use such fonts. These fonts feel solid and confident and brands that want to appear bold will appear that way through use of these fonts.<\/p>\nSans-serif Fonts<\/h2>\n
<\/a>
\nClean, simple, and minimal. Sans-serif fonts invoke a modern sense of minimalism. Straightforward brands commonly use these kinds of fonts. The lack of ornamental decorations in sans-serif fonts belie honesty and sensibility. Their simple nature also makes them the best choice when it comes to clarity. This article is written with a sans-serif font.<\/p>\nHandwritten Fonts<\/h2>\n
<\/a>
\nArtistic, informal, and fun. Handwritten fonts are meant to look unorthodox. They convey a playful nature which makes brands that use them seem more approachable and friendly. Typically, smaller businesses that want to emphasise friendliness and customer interactions might use a handwritten font.<\/p>\nScript Fonts<\/h2>\n