B2B sales app for home decor and accessories brand
Escape to Paradise was founded in 2009 by accessories designer Sacha Alagich. Based in Australia, this lifestyle brand provides luxury home decor items and clothing accessories (everything from cushion covers to beach bags and travel accessories), all of which are inspired by Sacha's love of nature and the need to bring that holiday feeling to people in their daily lives. Escape to Paradise ships internationally but their main distribution occurs in Australia and New Zealand. This company's philosophy is anchored in giving back to the community by supporting and donating to, among others, the World Wide Fund for Nature and Surf Life Saving Australia.
“The Onsight system … is definitely benefiting my brand and makes communicating with my agents and distributors that much easier.”
The challenge: managing a rapidly changing product catalogue
Sacha has sales agents and distributors all over Australia. As her business grew, she needed a way to send these agents and distributors up-to-date copies of her product catalogue. Initially this was done using printed catalogues but Sacha quickly realised that these go out of date quite easily. After researching on the Internet for a possible solution, Sacha found the Onsight mobile sales system. The Onsight app originally appealed to her because she uses an iPad for work purposes herself (iPads are just one of the many mobile devices supported by Onsight). She made contact via the Onsight website and presented her problem to the Onsight sales consultant.
The business result
The Onsight team helped Sacha to bulk-upload all of her products. The Onsight system now gives Sacha a fully-featured product catalogue that works on a PC, iPad, iPad Mini, Android tablet (both 7-inch and 10-inch), as well as any Android smartphone. Sacha manages her catalogue inside the admin system. When she wants an up-to-date catalogue to distribute, she downloads a PDF file of the catalogue with a single click. She can then send the catalogue as a nicely formatted PDF to all her agents and distributors. As these agents and distributors become more tech-savvy, the idea is to get them to use the Onsight app on their tablets and phones as well. This will give them access to the latest version of the catalogue wherever they are.
Sacha has this to say: “My product line is constantly growing and evolving. The Onsight system allows me to update my product line at any time without the worry of having to spend money on expensive and easily outdated paper catalogues. It is definitely benefiting my brand and makes communicating with my agents and distributors that much easier.”
This addition to Onsight's arsenal of sales features can help your company save money on printed catalogues that can so easily become outdated as product lines grow. Not only does a customisable PDF file save money on printing costs, it also saves money on design changes needed when items are added or removed. Regular updates of your catalogue shows that you are a dynamic company fully prepared to handle any changes you encounter. Sending your agents and distributors a conveniently formatted PDF ensures that new products come to their attention quickly and this can help grow your sales.