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How do I create a product that has variants?

First, create a new product which will serve as the master product. The master product is never sold. It is just the template that the variants are based on.

Now, we can create the various variants:

After you have done this manually for one product, you can use the bulk import tool to upload all your masters and variants using an Excel file. See: How do I bulk upload my product catalogue.

Related articles:
What are master products and variants?
How do I add and update master products?
How do I add and update product variants?
How do I bulk upload my product catalogue