Blog - Sales team management

“Lean manufacturing principles” sounds like boring technical jargon that couldn’t possibly have anything to do with your life as a salesperson. However, these principles are not only great for use in manufacturing but also in everyday working life. What are…

By now you would think that everyone has embraced social media as a vital component of their business plan. Sites like Facebook and Twitter are either more than 10 years old, or approaching the decade mark, so why are B2B…

Telling people that you and your products are the best simply isn’t enough to convince companies to buy what you’re selling. You most likely have competitors that provide similar products and benefits as you do. You need to find a…

Most B2B companies go through the same type of cycle when deciding on a product (awareness, evaluation and purchase) and in each part of this cycle you will find certain types of people who drive that stage. Each person in…

There has always been the misconception that B2B marketing is boring and that B2C is where ad execs go to execute their creative wiles. However, some well-known B2B companies have successfully thought outside the box and can inspire you to…

Every company has a specific audience in mind that they would like to cater to. This target audience is filled with individuals and companies who they believe will be most interested in what they have to offer. In order to…

Each product goes through four stages in its life cycle which you may be familiar with already. The first introduction stage is where the new product or line is launched. Rapid growth for the product occurs next as customers start…

“A good salesperson knows how to talk; a great salesperson knows how to tell a story.” – Rivka Willick, story coach and writer   Conveying events through the art of storytelling is a technique as old as time itself and…

We know you have things to do and places to be. And we also know that it sometimes feels like there are just not enough hours available to accomplish your goals. We scoured the Internet to find you some practical…

The rise of globalisation has given people from vastly different cultures the ability to exchange products and ideas in a way that was not possible before. The benefits of this global network can be numerous. However, it is bound to…