How to run great brainstorming sessions

Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and

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Some common reasons why small businesses fail

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics

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Some easy ways to keep up with industry trends

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends

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How to build an inclusive workplace

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the

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Has COVID-19 impacted online retailing?

It doesn’t take much effort to realise that the coronavirus pandemic has profoundly affected how we as a go about doing business. For some sectors, it has created a new tougher environment in which to compete. It has also influenced

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Should office workers be asked to return to the office?

With vaccines for COVID-19 starting to make an appearance, some businesses are starting to request employees to return to the workplace rather than work from home. This has met with some criticism by those employees who have happily been working

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The rising popularity of meat alternatives

‘Meat alternatives’ is a very general term that refers to non-meat products that try to simulate animal whole-muscle meat in texture, flavour, and appearance. It can take on many forms such as burger patties, sausages, and nuggets. The rise of

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How to get around the Peter Principle

The Peter Principle was explained by Laurence Peter in his book, succinctly named The Peter Principle. Simply put, a competent employee will generally be promoted until they are incompetent. “Incompetent” here does not refer to being so poor at their

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Is charisma an essential trait for managers?

Charisma is defined by the Oxford Dictionary as “compelling attractiveness or charm to inspire devotion in others”. Charisma also has extra connotations associated with it. It implies someone who is self-confident. It also implies someone whose personality demands attention and

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Achieving brand resonance: Building brand equity

Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand. It is how brands can build relationships with their target audience. Strictly speaking, when people

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