Blog - Business and entrepreneurship

The concept of circularity has gained traction in many industries in recent years. A circular economy is one in which resources are kept in use for as long as possible. This reduces waste and promotes sustainability. It is circular in…

Within the aftermath of the pandemic, life has been returning to normal with a few changes owing to our collective experiences necessitated by the pandemic. Particularly of note is how the pandemic revolutionised the way that we work. Remote work…

When business is thriving and profits are at an all-time high, it can be tempting to stick up one’s feet and relax. After all, the hard work and effort put into getting a business to such a point warrants rest…

A happy team is a productive team, or so it goes. Furthermore, team synergy is often important for getting tasks done efficiently and with quality. Many workplaces thus see it fit to raise morale and teamwork through work events. Of…

How much money are your customers willing to spend on specific benefits? Are the added advantages of using your product compared to others worth the extra cost? Are you spending too much money investing in specific aspects that do not…

Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…

The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…

There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as…

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they…