Why managing expectations is important in business

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as

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How to overcome failure in business

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they

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How to improve your B2B website

An online presence is necessary for B2B businesses to succeed today. Studies have shown that most people research businesses online. Social media is, by far, the most utilised medium for people to conduct research on businesses. It is therefore very

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A quick guide to common pricing strategies

When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things

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Some article ideas for your business blog

Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to

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How do I handle conflict between employees?

Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to

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Use pricing to influence buyer behaviour

When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it

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Making the best of business in the holiday season

We are getting closer to the holiday season and for some businesses this is a time of rest. For many other businesses though, the holiday season is a time to capitalise on. Many consumers are willing to spend much more

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What do business ratings and reviews actually mean?

Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers

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Minimalism in branding: Is less more?

Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate

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