Blog - Electronic product catalogues

In the digital era, online shopping and e-commerce has become the norm. Thus, it has become even more important for businesses to optimise the searchability of their digital catalogues. A well-organised and easily searchable digital catalogue ensures that the shopping…

When it comes to displaying your product range, you’ll probably be using one of three methods: the digital catalogue feature in your mobile sales app, a PDF catalogue that’s simple to send, or you might be sticking to tradition by…

Is the printed sales catalogue dead? There are many who believe that traditional print is dead, and that businesses must embrace the digital revolution in order to thrive in the modern marketplace. However, while there are certain instances where this…

Many businesses are shunning paper for digital catalogues. With digital catalogues, your small business not only reduces its carbon footprint but also its costs. The great thing about electronic product catalogues are that you can personalise it to suit your…

Did you know that your product description pages play a huge role in the B2B buying journey? Potential buyers get more than half of their information about a product or service by trawling through company websites and looking at their…

Oftentimes, B2B companies become stuck in a rut and forget that they have some great resources available at their fingertips. Electronic resources, if used effectively, can be useful tools to attract more customers. What’s more, is that these resources won’t…

The use of categories and subcategories is extremely important when trying to create a well-organised, professional electronic product catalogue. Not only does categorisation help sales reps navigate the catalogue more easily and show customers exactly what product they’re looking for,…

Order management software is essential for businesses who want to increase both their efficiency and mobility. This software allows you to shorten the ordering process while gaining greater control of the information coming in and going out. Aside from these…

Each product goes through four stages in its life cycle which you may be familiar with already. The first introduction stage is where the new product or line is launched. Rapid growth for the product occurs next as customers start…

An electronic product catalogue is a very convenient selling tool and even more so when it is placed directly into the hands of your customers. Self-ordering allows the customer 24/7 access to the catalogue, frees up sales rep’s time, and…