Is it the end for the printed sales catalogue?

Is the printed sales catalogue dead? There are many who believe that traditional print is dead, and that businesses must embrace the digital revolution in order to thrive in the modern marketplace. However, while there are certain instances where this

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Personalise your digital catalogue for sales success

Many businesses are shunning paper for digital catalogues. With digital catalogues, your small business not only reduces its carbon footprint but also its costs. The great thing about electronic product catalogues are that you can personalise it to suit your

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Product description pages that work

Did you know that your product description pages play a huge role in the B2B buying journey? Potential buyers get more than half of their information about a product or service by trawling through company websites and looking at their

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How to make your electronic resources work for you

Oftentimes, B2B companies become stuck in a rut and forget that they have some great resources available at their fingertips. Electronic resources, if used effectively, can be useful tools to attract more customers. What’s more, is that these resources won’t

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Tips for choosing product categories for your catalogue

The use of categories and subcategories is extremely important when trying to create a well-organized, professional electronic product catalogue. Not only does categorization help sales reps navigate the catalogue more easily and show customers exactly what product they’re looking for,

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Why you should start using order management software today

Order management software is essential for businesses who want to increase both their efficiency and mobility. This software allows you to shorten the ordering process while gaining greater control of the information coming in and going out. Aside from these

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Knowing when to discontinue a product

Each product goes through four stages in its life cycle which you may be familiar with already. The first introduction stage is where the new product or line is launched. Rapid growth for the product occurs next as customers start

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The importance of keeping your electronic product catalogue updated

An electronic product catalogue is a very convenient selling tool and even more so when it is placed directly into the hands of your customers. Self-ordering allows the customer 24/7 access to the catalogue, frees up sales rep’s time, and

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Expanding your product catalogue – the why and how

Have you recently taken a look at your electronic product catalogue and thought, “I need something more?” Then it might be time for you to look towards expanding your product catalogue. Big businesses are well-known for spotting a gap in

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Valuable things a customer’s order history can teach you

With an electronic ordering system it becomes easy to go back into a customer’s order history to see what patterns develop. An electronic ordering system allows you to see on what dates orders are placed, how many products are usually

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