How social media can strengthen brand image

Many businesses – both big and small – are using social media to promote their brands and connect with their audiences. With social media, businesses can interact directly with customers and receive direct feedback. For many businesses, social media is

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Is targeted advertising an invasion of privacy?

With the rising adoption of machine learning, marketers are more and more using algorithms to predict consumer behaviour and thereby more accurately target ads towards specific individuals. Machine learning can be used to uncover details such as sex, religion, age,

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How machine learning is changing marketing

Artificial intelligence in the form of machine learning has been on the rise in this past decade and is showing no signs of stopping. Businesses are leveraging the capabilities of machine learning to improve their sales, logistics, management, and many

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Broaden your market with collaborative marketing

Recently, there has been an increase in the number of marketing campaigns involving multiple businesses. Some of these businesses don’t even seem remotely related to each other. This mostly happens on social media, but it is by no means the

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Improving online visibility for your small business

No matter how big or small a business is, a strong online visibility is essential in the digital age. At a time when B2B buying behaviours are changing, we’re seeing reliance upon digital information becoming heavier and heavier. Even if

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How to create a marketing plan for your wholesale grocery business

Regardless of the type of business you are running, one thing that is important for success is marketing. Having an effective marketing plan is key to making sure you have a strong customer base. For a wholesale grocery business, the

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Cost effective marketing techniques for small businesses

Any small business owner knows the importance of marketing to increase the reach of their brand. However, with a small business comes the issue of budget as well. You cannot go ahead and buy a large segment of prime-time television

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Do you need a B2B blog for your small business?

Blogging has been an important part of many B2C content marketing strategies for many years now, and has been used by businesses not only to share their expertise with their customers, but also to optimise their website for improved visibility

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What should B2B small businesses do with customer feedback?

Many small businesses already know that customer feedback isn’t just important in B2C environments, but in B2B environments, too. According to the recent studies, B2B reviews are amongst the most vital information buyers use when making a purchasing decision. However,

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Creating a business brand for your new business

Building your business brand is all about creating a unique identity for your new business. A successful business brand will ensure that your business is instantly recognisable and will allow it to stand out from the crowd. Many businesses, big

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