Blog - Marketing and social media

The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…

People like to side with brands that mirror their own values. A business with a stance on social issues shows support for those who hold views similar to the brand’s. Advertise your ethical values on a contentious issue and those…

Humour is a tool in marketing that creates positive feelings around your brand. It can grab people’s attention and keep things from becoming boring. If you post a funny post on your blog, people are more likely to read through…

Many businesses are going green, and more and more customers are siding with environmentally-conscious businesses. A green initiative is a marketable aspect of your business and its products. However, slapping a green label on everything with the words “environmentally-friendly” won’t…

When trying to use marketing to influence the perception of your business, product or service, there are many factors that determine what kind of message it will convey and what kind of response it will result in. Many marketers use…

A generation is typically defined as a group of people born within a similar span of time, sharing a comparable age and life stage, who were shaped by similar events, trends, and developments. Because of the differences in how our…

Social media is a very useful tool for marketing and interacting with customers. It need not be mentioned that many people look to social media when researching brands. Also, it creates a platform to connect with your customers. One way…

B2C marketing long embraced the idea of building a brand image through emotionally driven content. On the other hand, B2B marketing seems to tend towards a more rational and transactional approach. The B2C buyer’s journey often only includes one decision-maker.…

Obviously the main difference between B2B marketing and B2C marketing is who you’re marketing towards: B2B marketing is aimed towards other businesses while B2C marketing is aimed towards consumers. Because of the differing nature of these two audiences, the two…

At its core, sponsorships are when one brand supports another brand, event, person, or organisation financially, or in the form of products or services. There are charitable sponsorships, but there are also transactional sponsorships in which the sponsored party endorses…