The importance of customer journey mapping in B2B marketing
In the competitive B2B sphere, it is now more important than ever to understand your customers and their journey through your sales process. Customer journey mapping is the process of understanding and recording this journey. It helps businesses to gain…
Read more →
The role of influencer marketing in B2B
In the world of B2B marketing, businesses are constantly looking for new ways to engage their audiences and drive sales. One of the newer and effective ways of marketing is influencer marketing. It was once thought to only belong to…
Read more →
How fonts reveal personality
“A picture tells a thousand words”. That’s the saying, right? When it comes to branding, a lot of that branding is communicated through visuals. Some schools of thought say that the bulk of a brand’s message should be presented through…
Read more →
Simple graphic design tips for branding
Simply put, graphic design is the visual representation of a brand’s message. It includes all visual aspects of branding such as typography, symbols, images, colours, and shapes. Graphic design is more than just aesthetics; it is a means of communication…
Read more →
Looking at the 4Ps of marketing: What is the marketing mix?
The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…
Read more →
Should businesses take a stance on social issues?
People like to side with brands that mirror their own values. A business with a stance on social issues shows support for those who hold views similar to the brand’s. Advertise your ethical values on a contentious issue and those…
Read more →
How to use humour in marketing
Humour is a tool in marketing that creates positive feelings around your brand. It can grab people’s attention and keep things from becoming boring. If you post a funny post on your blog, people are more likely to read through…
Read more →
How to make the best of green marketing
Many businesses are going green, and more and more customers are siding with environmentally-conscious businesses. A green initiative is a marketable aspect of your business and its products. However, slapping a green label on everything with the words “environmentally-friendly” won’t…
Read more →
The effect of emotions in marketing
When trying to use marketing to influence the perception of your business, product or service, there are many factors that determine what kind of message it will convey and what kind of response it will result in. Many marketers use…
Read more →
Generational marketing: How does it work?
A generation is typically defined as a group of people born within a similar span of time, sharing a comparable age and life stage, who were shaped by similar events, trends, and developments. Because of the differences in how our…
Read more →