Blog - Marketing and social media

Building your business brand is all about creating a unique identity for your new business. A successful business brand will ensure that your business is instantly recognisable and will allow it to stand out from the crowd. Many businesses, big…

There is a litany of literature devoted to the psychology behind color and its effect on consumer behavior. There is also an ongoing debate whether or not color psychology and its effect on product branding is mere hogwash or based…

Your business’ online image is vital to attracting new customers. According to Microsoft’s Small and Medium Business Blog (SMB), 83% of B2B buyers do online research before deciding to buy. Furthermore, and perhaps disturbingly so, research published in Forbes magazine…

Instagram has quite impressive user stats. As of June 2016, 500 million Instagram accounts had been created and 300 million of those accounts are used on a daily basis. The platform is also quite the globetrotter with some 80% of…

By now you would think that everyone has embraced social media as a vital component of their business plan. Sites like Facebook and Twitter are either more than 10 years old, or approaching the decade mark, so why are B2B…

There has always been the misconception that B2B marketing is boring and that B2C is where ad execs go to execute their creative wiles. However, some well-known B2B companies have successfully thought outside the box and can inspire you to…

B2B companies have the unfortunate reputation of being seen as “boring” or “stiff” and therefore not suited to informal online environments like Facebook or Twitter. However, this reputation is undeserved and can be changed. Even though the B2B industry deals…

Sometimes you just don’t have the time to sit down and read a whole book to keep your sales training up-to-date. So, why not turn to YouTube for your sales fix? There are many channels out there that can give…

On a daily basis retailers are bombarded by companies who are trying to get their attention. It’s a competitive arena. If you’re planning on expanding to sell your products in big-box retail stores then you need to make sure you…

If you’re a field sales rep, you most likely spend a lot of time travelling. The time spent travelling may seem like wasted hours. But what if you can turn it into an opportunity to grow your sales skills and…