Is your online customer survey mobile-ready?

Research suggests that almost a third of online customer surveys are completed on a mobile device, be it smartphone or tablet. This is perhaps unsurprising, considering the continued rise in the use of mobile by consumers. Therefore, it is vital

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5 online customer survey tips for small business

Online customer surveys are a great way to gain valuable insights into your small business as well as give you a competitive edge over your competitors and their products. Here are 5 tips on how to create an effective online

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Why bother with customer surveys?

Customer surveys can give you valuable insights into your business when done properly. No matter how big or small your business, doing a customer survey will help you improve not only your business but also your product or service. Here’s

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Four simple ways you can improve customer experience

In the fast-paced business world we live in it is vital to analyse your customer journey. From the point of entry all the way through to the buying decision. Whether you are an online business or rely on walk-in customers,

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Catering your electronic catalogue to client needs

There is a lot of noise out there in the market which makes it all the more difficult for clients to make decisions nowadays. More and more people want to do business with companies that know how to cater to

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What boutique owners want from wholesalers

Boutique stores, as you know, specialize in niche markets and sell in small quantities when compared to retail stores. They may be small in size, scope and inventory but can be extremely valuable in presenting your products as exclusive or

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Simple tips on writing more persuasive sales emails

Contrary to popular belief, not all emails sent by sales reps deal with prospecting. Emails are an important part of connecting and building a relationship with current and new customers. If you want to capture the attention of your customers

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How to directly appeal to B2B decision-makers and influencers

Most B2B companies go through the same type of cycle when deciding on a product (awareness, evaluation and purchase) and in each part of this cycle you will find certain types of people who drive that stage. Each person in

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Accommodating cultural differences in sales

The rise of globalization has given people from vastly different cultures the ability to exchange products and ideas in a way that was not possible before. The benefits of this global network can be numerous. However, it is bound to

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Why customers stop buying from you

There is a day in every sales rep’s life when they have to go through a break-up with a customer. You ponder the aftermath with thoughts of “Was it something I did or didn’t do?”, “Was it something I said?”

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