Customer relationship management
What CRM software can do for you
CRM stands for “Customer Relationship Management” and is a kind of software system that essentially helps businesses to easily keep track of communications and nurture relationships with clients and leads. There are various different CRMs that provide different kinds of…
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What good customer service looks like
Customer service is now a fully developed field that deals with grievances and makes sure the customer feels satisfied and taken care of. It can be an important factor that determines a business’ public image. It is therefore important to…
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Exploring the issue of trust in B2B relationships
How to build trust in B2C relationships is something that is frequently discussed. However, there aren’t many of the same kinds of conversations taking place for B2B relationships, despite B2B relationships being equally as important in terms of ongoing business…
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Is your online customer survey mobile-ready?
Research suggests that almost a third of online customer surveys are completed on a mobile device, be it smartphone or tablet. This is perhaps unsurprising, considering the continued rise in the use of mobile by consumers. Therefore, it is vital…
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5 online customer survey tips for small business
Online customer surveys are a great way to gain valuable insights into your small business as well as give you a competitive edge over your competitors and their products. Here are 5 tips on how to create an effective online…
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Why bother with customer surveys?
Customer surveys can give you valuable insights into your business when done properly. No matter how big or small your business, doing a customer survey will help you improve not only your business but also your product or service. Here’s…
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Four simple ways you can improve customer experience
In the fast-paced business world we live in it is vital to analyse your customer journey. From the point of entry all the way through to the buying decision. Whether you are an online business or rely on walk-in customers,…
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Catering your electronic catalogue to client needs
There is a lot of noise out there in the market which makes it all the more difficult for clients to make decisions nowadays. More and more people want to do business with companies that know how to cater to…
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What boutique owners want from wholesalers
Boutique stores, as you know, specialise in niche markets and sell in small quantities when compared to retail stores. They may be small in size, scope and inventory but can be extremely valuable in presenting your products as exclusive or…
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Simple tips on writing more persuasive sales emails
Contrary to popular belief, not all emails sent by sales reps deal with prospecting. Emails are an important part of connecting and building a relationship with current and new customers. If you want to capture the attention of your customers…
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