Four simple ways you can improve customer experience

In the fast-paced business world we live in it is vital to analyse your customer journey. From the point of entry all the way through to the buying decision. Whether you are an online business or rely on walk-in customers,

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Catering your electronic catalogue to client needs

There is a lot of noise out there in the market which makes it all the more difficult for clients to make decisions nowadays. More and more people want to do business with companies that know how to cater to

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What boutique owners want from wholesalers

Boutique stores, as you know, specialize in niche markets and sell in small quantities when compared to retail stores. They may be small in size, scope and inventory but can be extremely valuable in presenting your products as exclusive or

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Simple tips on writing more persuasive sales emails

Contrary to popular belief, not all emails sent by sales reps deal with prospecting. Emails are an important part of connecting and building a relationship with current and new customers. If you want to capture the attention of your customers

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How to directly appeal to B2B decision-makers and influencers

Most B2B companies go through the same type of cycle when deciding on a product (awareness, evaluation and purchase) and in each part of this cycle you will find certain types of people who drive that stage. Each person in

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Accommodating cultural differences in sales

The rise of globalization has given people from vastly different cultures the ability to exchange products and ideas in a way that was not possible before. The benefits of this global network can be numerous. However, it is bound to

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Why customers stop buying from you

There is a day in every sales rep’s life when they have to go through a break-up with a customer. You ponder the aftermath with thoughts of “Was it something I did or didn’t do?”, “Was it something I said?”

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5 pro tips for scheduling sales meetings

Meetings with clients are the bread and butter of field sales reps. You already have the convenience and flexibility of a tablet and an electronic product catalogue so take it one step further with some tips on how to schedule

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What B2B purchasing behavior looks like and what it can teach sales reps

The B2B landscape is constantly evolving and changing. Recent developments have shown that customers in B2B companies are leaning more towards a B2C way of purchasing. This means that the focus is shifting more towards the customer and how the

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Providing better customer service to B2B businesses

Providing excellent customer service is a great way of luring new customers and retaining current customers. It helps to differentiate you from your competitors. If your competition is matching you with regards to price and products, then exceptional customer service

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