Customer relationship management
Gathering and using B2B feedback
Your customers are the best ambassadors for your company. If they are happy or unhappy with a product or service provided to them, they will influence how new or even existing customers view your company. Studies have found that customers…
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The actions that influence B2B buying behaviour
The main difference between B2B buying and B2C buying (apart from who the customer is) is the amount of risk involved. If you compare buying a large manufacturing machine with buying a soda, you can see where the elevated risk…
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Is a customer loyalty program the key to sales success?
One of the truths every company has to take to heart is the fact that it is cheaper and less arduous to retain existing customers than it is to recruit new customers. In the B2B market there are a lot…
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Improve your sales through networking
What can you do to improve your networking skills when going to events and meetings? Determining your target market before you even start networking is the most important thing to remember. If you are mingling with the incorrect target market…
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Use customer feedback to improve your business
Improving the way your business is run is something that occurs on a daily basis. You see a problem, you solve the problem and then you work out how to not make the same mistake again in the future. Customer…
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How to discover your target market
As with any business, your product or service needs an audience before it can start selling. Finding your audience can best be done through market research but this sounds more complicated than it actually is. Here are some of the…
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