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The concept of circularity has gained traction in many industries in recent years. A circular economy is one in which resources are kept in use for as long as possible. This reduces waste and promotes sustainability. It is circular in…

A B2B sales professional’s duty is to close deals and drive revenue for their company. Effectively achieving these objectives requires thought and strategy. Taking into account the unique needs and pain points of target customers is important. Certainly, sales reps…

A mentor is someone who is more knowledgeable or experienced in a particular field and is capable of providing guidance to others and sharing their expertise. The ones receiving mentorship are called ‘mentees’. Now, the concept of mentorship is not…

Within the aftermath of the pandemic, life has been returning to normal with a few changes owing to our collective experiences necessitated by the pandemic. Particularly of note is how the pandemic revolutionised the way that we work. Remote work…

In the competitive B2B sphere, it is now more important than ever to understand your customers and their journey through your sales process. Customer journey mapping is the process of understanding and recording this journey. It helps businesses to gain…

The farm-to-table movement has been gaining momentum in the food industry for several years now. It is the philosophy that food should be sourced locally, from fresh sources. The idea is that food tastes better and is healthier when it…

In the world of B2B marketing, businesses are constantly looking for new ways to engage their audiences and drive sales. One of the newer and effective ways of marketing is influencer marketing. It was once thought to only belong to…

B2B sales reps play an important role in generating sales. However, a lot of tasks involved are quite menial or tedious. A sales rep’s importance mostly lies in their ability to engage with customers and generate leads. However, there are…

They say that knowledge is power. In the world of B2B sales, this is no different. Personal expertise plays a role in whether sales reps can cinch a deal or not. However, the most important kinds of knowledge can be…

B2B food distribution businesses mediate the supply of food products from manufacturers to retailers and restaurants. As with all business sectors, even ones as important as distributors, there is not a monopoly on food distribution. B2B food distributors still need…