Useful metrics for measuring trade show success

Love them or hate them, trade shows can be a key component of finding success as a B2B wholesaler – ‘can’ being an important word here. The problem with trade shows is that B2B sellers spend a great deal of

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Should your small business hire a Chief Technology Officer?

With new technologies come new business needs, and with new business needs come a significant change to in-house skills requirements. While a non-tech focused business may once have thrived under the watchful eye of a small IT team, increasing use

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What to consider when choosing technology service providers

Digital transformation is happening, and for many businesses this means a significant growth in the need for collaborative working and partnerships. For small businesses especially, this will involve the support, assistance and guidance of a dedicated technology service provider. They

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Bridging the tech skills gap in a small business

Technology is evolving at a rapid rate. It’s proving tricky for many people to keep up with, but the challenge is, perhaps, greater for educational establishments such as universities, colleges, and schools. Research suggests that it can take 12 months

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How to maximise opportunities at business events

There are numerous ways in which small businesses can successfully maximise opportunities at business events. But just how many of these techniques are continuing to prove to be beneficial in the digital age? Consider business cards. Let’s face it…the majority

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How to build better B2B sales relationships

The stronger the relationship, the more trust, the more commitment, and ultimately the more satisfaction. It all sounds so simple, and yet B2B relationships are lagging behind their B2C counterparts massively when it comes to building and maintaining a professional,

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Goal-focused or development-focused sales reps: who performs better?

Sales reps often get grouped together under one giant umbrella, but the truth is that there’s really no such thing as a ‘typical’ sales rep. In fact, take a look at any sales team and you’ll find some pretty remarkable

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Sales careers: what’s your path to success?

In some careers, there is a very clearly defined path to achieving the ultimate goal. In medicine, for example, US doctors move from interns to residents to attendings; UK doctors move from foundation to core training to speciality registrars. In

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Your product catalogue: what works and what doesn’t?

When it comes to displaying your product range, you’ll probably be using one of three methods: the digital catalogue feature in your mobile sales app, a PDF catalogue that’s simple to send, or you might be sticking to tradition by

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The use of GPS tracking in sales and logistics

The Global positioning system — or GPS — is a fantastic example of a technology which is completely transforming the way we work. The GPS industry is widely anticipated to be one of the fastest growing markets, yet despite this,

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