Use pricing to influence buyer behaviour

When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it

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Generational marketing: How does it work?

A generation is typically defined as a group of people born within a similar span of time, sharing a comparable age and life stage, who were shaped by similar events, trends, and developments. Because of the differences in how our

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How to combat burnout at work

In 2019, the World Health Organisation defined “burnout” as a syndrome associated with unmanaged chronic stress. People often link burnout with the emotions associated with exhaustion and stress and some experts think that it may just be a product of

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Using competitions to engage customers on social media

Social media is a very useful tool for marketing and interacting with customers. It need not be mentioned that many people look to social media when researching brands. Also, it creates a platform to connect with your customers. One way

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The best tech podcasts

We’ve previously listed our favourite YouTube tech channels which you can see here. If what you are looking for is something that you can listen to on-the-go or while managing other tasks, or rather you would prefer listening to friendly

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Making the best of business in the holiday season

We are getting closer to the holiday season and for some businesses this is a time of rest. For many other businesses though, the holiday season is a time to capitalise on. Many consumers are willing to spend much more

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What do business ratings and reviews actually mean?

Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers

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Minimalism in branding: Is less more?

Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate

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Why consumers are supporting local businesses

The retail market is often dominated by big national and international chains. While their influence is far-reaching, some may find that they lack the kind of charm that a local business has. Why is this? Why do some people advocate

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Can you use emotion in B2B marketing?

B2C marketing long embraced the idea of building a brand image through emotionally driven content. On the other hand, B2B marketing seems to tend towards a more rational and transactional approach. The B2C buyer’s journey often only includes one decision-maker.

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