Looking at the 4Ps of marketing: What is the marketing mix?

The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its

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Can technology make up for the labour shortage in distribution?

For a while now, the distribution industry has been suffering from a shortage of workers. Distribution companies have been battling to maintain overall work performance in the face of declining labour. The introduction of the pandemic and the adoption of

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Looking at the labour shortage in the distribution industry

The distribution industry has suffered from a labour shortage for a while now. Open positions are not being filled and many employees are voluntarily leaving their jobs. With COVID-19 changing how we view work, employees have become more reluctant to

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Should businesses take a stance on social issues?

People like to side with brands that mirror their own values. A business with a stance on social issues shows support for those who hold views similar to the brand’s. Advertise your ethical values on a contentious issue and those

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Why artificial banana flavours don’t taste like bananas

It is very likely that you have encountered a banana at some point in your life and are familiar with its taste. If you have ever eaten or drank banana-flavoured foods or drinks, you may be aware of how it

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The power of storytelling in sales presentations

Storytelling is a powerful tool Humans have used for ages to entertain, teach, and share. Done well, it has the ability to enrapture its audience while still imparting useful information. Storytelling allows an audience to connect on a deeper level

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Why managing expectations is important in business

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as

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How to overcome failure in business

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they

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How to improve your B2B website

An online presence is necessary for B2B businesses to succeed today. Studies have shown that most people research businesses online. Social media is, by far, the most utilised medium for people to conduct research on businesses. It is therefore very

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How to conquer your presentation anxiety

Talking to people is a necessity when it comes to business. Most people are fine conversing normally, but when it comes to presenting to a group of people, all sorts of knots may be tied up. Even people who may

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