The top five fastest-growing, quirky small companies

Every year Inc. magazine lists the fastest-growing small companies in the USA. Some of the top performers have interesting business models. These guys certainly know a thing or two about how to get ahead of the rest using innovation and

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Four simple ways you can improve customer experience

In the fast-paced business world we live in it is vital to analyse your customer journey. From the point of entry all the way through to the buying decision. Whether you are an online business or rely on walk-in customers,

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Three quick ways to boost B2B productivity

The B2B industry is finding themselves in ever challenging territory. With customers having instant online access to a myriad of information relating to your business, from customer service ratings to product specs and bundle offers, there really is no room

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The art of designing to fail with iterative design

When it comes to the design and development of any new product, it inevitably goes through many stages. Tech start-ups prefer to use an iterative design approach, and many have done so with great success. However, while these companies have

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Easy ways to improve employee well-being

Absence due to illness costs businesses huge amounts of money each year. For this reason employee well-being should be a priority no matter how big or small your business is. Employee wellbeing is more than just having good Health and

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Pivoting isn’t just for startups

The word “pivot” gets thrown around a lot, especially in the tech startup industry. But it’s applicable in all types of businesses, big or small. Pivoting refers to a shift in strategy. Essentially, it refers to the decision to abandon

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Hiring sales reps – what to look for and where to find them

Your sales team is the life of your business. They are the key driving force behind your success. Their ability to turn leads into sales has a direct effect on your company’s profit margins. When it comes to hiring new

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Upselling made easy

Upselling is the art of persuading a customer to buy a product that is an upgraded version of the one they are considering. Because an upgraded product is often better in terms of features and/or benefits, it is therefore often

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How to choose the right supplier for the job

Finding a reliable and trustworthy supplier for your business needs can be a time-consuming exercise. You need to know what you want from your supplier as well as weigh up different suppliers’ costs and standards of quality. Oftentimes, businesses choose

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Colors that affect your brand

There is a litany of literature devoted to the psychology behind color and its effect on consumer behavior. There is also an ongoing debate whether or not color psychology and its effect on product branding is mere hogwash or based

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