The art of designing to fail with iterative design

When it comes to the design and development of any new product, it inevitably goes through many stages. Tech start-ups prefer to use an iterative design approach, and many have done so with great success. However, while these companies have

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Easy ways to improve employee well-being

Absence due to illness costs businesses huge amounts of money each year. For this reason employee well-being should be a priority no matter how big or small your business is. Employee wellbeing is more than just having good Health and

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Pivoting isn’t just for startups

The word “pivot” gets thrown around a lot, especially in the tech startup industry. But it’s applicable in all types of businesses, big or small. Pivoting refers to a shift in strategy. Essentially, it refers to the decision to abandon

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Hiring sales reps – what to look for and where to find them

Your sales team is the life of your business. They are the key driving force behind your success. Their ability to turn leads into sales has a direct effect on your company’s profit margins. When it comes to hiring new

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Upselling made easy

Upselling is the art of persuading a customer to buy a product that is an upgraded version of the one they are considering. Because an upgraded product is often better in terms of features and/or benefits, it is therefore often

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How to choose the right supplier for the job

Finding a reliable and trustworthy supplier for your business needs can be a time-consuming exercise. You need to know what you want from your supplier as well as weigh up different suppliers’ costs and standards of quality. Oftentimes, businesses choose

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Colors that affect your brand

There is a litany of literature devoted to the psychology behind color and its effect on consumer behavior. There is also an ongoing debate whether or not color psychology and its effect on product branding is mere hogwash or based

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Small business pitfalls to avoid

Starting your own business is certainly an exciting, yet daunting, endeavor. While many have the drive and ambition to make their business a success, others stumble at the start and never really get going. Here we’ve rounded up some useful

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Why outsourcing makes sense for small businesses

Outsourcing makes a lot of sense for businesses that are experiencing growth yet want to keep costs down. In Deloitte’s 2016 global outsourcing survey they found that the key motivation for business to outsource remains cost-cutting. However, this is not

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3 steps to managing a professional online business image

Your business’ online image is vital to attracting new customers. According to Microsoft’s Small and Medium Business Blog (SMB), 83% of B2B buyers do online research before deciding to buy. Furthermore, and perhaps disturbingly so, research published in Forbes magazine

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