Can you use emotion in B2B marketing?

B2C marketing long embraced the idea of building a brand image through emotionally driven content. On the other hand, B2B marketing seems to tend towards a more rational and transactional approach. The B2C buyer’s journey often only includes one decision-maker.

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How to run great brainstorming sessions

Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and

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Introverts or extroverts? Who makes better sales reps?

When people conjure up an image of a good sales rep, they often picture a charming and sociable extrovert. Sales reps will find themselves conversing with others often and as such, people skills are somewhat of a requirement. Since all

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How to make a good first impression as a sales rep

As a sales rep, you are one of the main contributors to your company’s sales success. It is your responsibility to sell products and services to clients. Due to your position as a representative, you also act as an extension

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Easy alternatives to meditation

Taking a break from the stresses of life is important for good mental and physical health. Oftentimes, work and life can be overwhelming and fast-paced. It is good to slow down at times and indulge in some mindfulness in order

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Some common reasons why small businesses fail

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics

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Some easy ways to keep up with industry trends

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends

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Improve your productivity with good sleeping habits

Sleep is an important facet of health, both physical and mental. It is often taken for granted and those that are sleep deprived sometimes do not know to link their declining performance with their lack of sleep. Rest is needed

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B2B marketing versus B2C marketing

Obviously the main difference between B2B marketing and B2C marketing is who you’re marketing towards: B2B marketing is aimed towards other businesses while B2C marketing is aimed towards consumers. Because of the differing nature of these two audiences, the two

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How to build an inclusive workplace

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the

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