Useful sales tools for B2B businesses

Technology has made it much easier for businesses to get things done faster and more efficiently. Whether it’s keeping track of logistics or analysing sales, modern technology can automate those tasks, or at the very least, augment our ability to

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How social media can strengthen brand image

Many businesses – both big and small – are using social media to promote their brands and connect with their audiences. With social media, businesses can interact directly with customers and receive direct feedback. For many businesses, social media is

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Is targeted advertising an invasion of privacy?

With the rising adoption of machine learning, marketers are more and more using algorithms to predict consumer behaviour and thereby more accurately target ads towards specific individuals. Machine learning can be used to uncover details such as sex, religion, age,

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How to get around the Peter Principle

The Peter Principle was explained by Laurence Peter in his book, succinctly named The Peter Principle. Simply put, a competent employee will generally be promoted until they are incompetent. “Incompetent” here does not refer to being so poor at their

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The importance of honest and accurate food labelling

A few years ago, in 2013, parts of Europe experienced what was called the “Horse Meat Scandal”. This was a huge issue at the time. What happened was that foods advertised as beef actually contained horse meat – often making

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How self-driving trucks may change wholesale distribution businesses

With AI and machine learning rapidly developing in recent years, we have seen the first implementations of self-driving cars. Tesla may not be a pioneer in self-driving cars, but they are on the way to becoming the first to viably

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Is charisma an essential trait for managers?

Charisma is defined by the Oxford Dictionary as “compelling attractiveness or charm to inspire devotion in others”. Charisma also has extra connotations associated with it. It implies someone who is self-confident. It also implies someone whose personality demands attention and

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Achieving brand resonance: Building brand equity

Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand. It is how brands can build relationships with their target audience. Strictly speaking, when people

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The principles of good product packaging design

Product packaging is one of the first things people see when they see a product. For this reason, it becomes a sort of first impression. For you to ensure that consumers will buy your products and that businesses want to

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How to beat procrastination

Procrastination is not an exotic condition that only a few have come across. At some point in our lives we have all procrastinated for some reason or the other. For the most part, however, procrastination is detrimental to us. It

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