Blog - Sales techniques and processes

Not all sales attempts can be called success stories. Sometimes there is a product that simply does not sell well or at all. What can the reasons be that your product is not accepted by your market? Insufficient market research…

Good inbound marketing can be really beneficial for your company and it reduces the amount of cold calling you need to do, which serves as a means with which to save time and money. Creating the content needed to get…

To some outbound marketing may seem old-fashioned since it is associated with cold-calling. Especially in this day and age where you can reach people more effectively via social media avenues thus putting trust in the fact that the people that…

You are only as successful as the people you hire. Without people to generate leads and make sales, you will not be able to bring in any customers and thus not make a profit. So it is a necessity that…

The best advertising you can get for your company is word-of-mouth. This means someone appreciated your product and/or customer service so much that they took the time to tell someone else. This has an effect on someone’s reputation if it…

We have already discussed how to create good-looking product images on the Onsight blog before. There are, however, additional tips that you might want to take into consideration in terms of what your images need to portray to entice the…

There is more to social media than Facebook and Twitter. LinkedIn, the leading business social network, has steadily made a name for itself in the business world. There are very few people who do not have a LinkedIn profile and…

Many sales reps have the wrong perception of what the goal of an appointment call is. There is a belief that it is to get a sale, overcome objections the client has or to qualify a sale. However, an appointment…

The way you brand and market a B2B company should be different than if you were a company catering to individual consumers. There are certain things that every B2B company should recognise and implement when creating a brand. It is…

Outsourcing your lead generation can be hugely successful or easily fail. This all depends on, amongst other things, what questions you ask the people you are outsourcing to and the type of outsourcing company you employ. Some people prefer doing…