Making the most of your trade show booth

Trade shows are excellent opportunities to get face-to-face time with prospective buyers without the need to schedule individual meetings. Other benefits include being surrounded by your ideal target market, making your brand more recognizable through signage and documents, and also

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Win over customers with a great branding strategy

Your brand is in essence a promise to your customer about what you will deliver to them. Branding tells customers who you are, who you want to be, and who people perceive you to be. Developing a solid branding strategy

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Creating a logo that stands out from your competitors

An eye-catching logo is the foundation of a great branding strategy, and logos should be designed in such a way that they endure for years to come. Here we outline some of the essentials of a great logo. Keep KISS

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How Instagram can be useful for B2B companies

B2B companies tend to shy away from visual platforms like Instagram and Pinterest. It’s only for pictures of people’s breakfast and craft ideas, right? Wrong. B2B companies can find just as much value on Instagram and Pinterest as they can

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B2B social media management made easy

A social media presence for your business is no longer something that you can ignore or neglect. Think of the enormous number of people around the world that use social media on a daily basis (Facebook has billions of users),

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How blogging can be beneficial for B2B companies

B2B companies often overlook blogging as a way to convert customers and create sales leads. However, it is one of the easiest ways you can increase your website traffic, push Google rankings up and, ultimately, get customers to spend more

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Ideas for creating good inbound marketing content

Good inbound marketing can be really beneficial for your company and it reduces the amount of cold calling you need to do, which serves as a means with which to save time and money. Creating the content needed to get

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Inbound Marketing vs Outbound Marketing

To some outbound marketing may seem old-fashioned since it is associated with cold-calling. Especially in this day and age where you can reach people more effectively via social media avenues thus putting trust in the fact that the people that

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Generating sales leads through LinkedIn

There is more to social media than Facebook and Twitter. LinkedIn, the leading business social network, has steadily made a name for itself in the business world. There are very few people who do not have a LinkedIn profile and

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Engaging your customers with email marketing

Email marketing is seen by some as ineffective even though recent studies have revealed that it is still a useful, valid means of communicating with your customers. It is also one of the least expensive methods of marketing that requires

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