Blog - B2B sales & distribution

With AI and machine learning rapidly developing in recent years, we have seen the first implementations of self-driving cars. Tesla may not be a pioneer in self-driving cars, but they appear to be doing well popularising the idea with the…

Charisma is defined by the Oxford Dictionary as “compelling attractiveness or charm to inspire devotion in others”. Charisma also has extra connotations associated with it. It implies someone who is self-confident. It also implies someone whose personality demands attention and…

Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand. It is how brands can build relationships with their target audience. Strictly speaking, when people…

Product packaging is one of the first things people see when they see a product. For this reason, it becomes a sort of first impression. For you to ensure that consumers will buy your products and that businesses want to…

Procrastination is not an exotic condition that only a few have come across. At some point in our lives we have all procrastinated for some reason or the other. For the most part, however, procrastination is detrimental to us. It…

Mobile technology has advanced to the point where mobile devices have become a norm and more versatile than the computers of old. When Apple released the iPad in 2010, a bridge was built between the power of laptops and the…

Exercise is an important part of a healthy lifestyle alongside other habits. However, many can see it being a time-consuming task. Perhaps there isn’t enough time to exercise during the day. Work, family, and other duties may take up time…

When it comes to starting a new business or implementing a new product idea for an existing business, it is by no means a small task. One of the first hurdles that entrepreneurs have to overcome is financial capital. Even…

Artificial intelligence in the form of machine learning has been on the rise in this past decade and is showing no signs of stopping. Businesses are leveraging the capabilities of machine learning to improve their sales, logistics, management, and many…

Recently, there has been an increase in the number of marketing campaigns involving multiple businesses. Some of these businesses don’t even seem remotely related to each other. This mostly happens on social media, but it is by no means the…