Blog - Shipping and packaging

We’ve previously explained why businesses should shift to sustainable packaging. In short, scientists are providing more and more evidence that humanity as a whole needs to shift to more sustainable means of packaging in order to protect the environment. This…

‘Meat alternatives’ is a very general term that refers to non-meat products that try to simulate animal whole-muscle meat in texture, flavour, and appearance. It can take on many forms such as burger patties, sausages, and nuggets. The rise of…

Being an entrepreneur and running your own business requires a vast array of skills that not everyone may have. It is whilst running a business that people get an opportunity to learn new skills and hone those that they already…

We recently wrote an article about video editing software to improve your product demos. Another side to this is image editing software. Recent studies show that consumers would rather be told and shown information about a product rather than having…

Recent studies show that consumers would rather be told and shown information about a product rather than having to read it themselves. A product demo can do just this. A good product demo is able to draw in potential buyers…

Technology has made it much easier for businesses to get things done faster and more efficiently. Whether it’s keeping track of logistics or analysing sales, modern technology can automate those tasks, or at the very least, augment our ability to…

Many businesses – both big and small – are using social media to promote their brands and connect with their audiences. With social media, businesses can interact directly with customers and receive direct feedback. For many businesses, social media is…

With the rising adoption of machine learning algorithms, marketers are more and more using algorithms to predict consumer behaviour and thereby more accurately target ads towards specific individuals. Machine learning can be used to uncover details such as sex, religion,…

The Peter Principle was explained by Laurence Peter in his book, succinctly named The Peter Principle. Simply put, a competent employee will generally be promoted until they are incompetent. “Incompetent” here does not refer to being so poor at their…

A few years ago, in 2013, parts of Europe experienced what was called the “Horse Meat Scandal”. This was a huge issue at the time. What happened was that foods advertised as beef actually contained horse meat – often making…