Blog - Business and entrepreneurship

How much money are your customers willing to spend on specific benefits? Are the added advantages of using your product compared to others worth the extra cost? Are you spending too much money investing in specific aspects that do not…

Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…

The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…

There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as…

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they…

An online presence is necessary for B2B businesses to succeed today. Studies have shown that most people research businesses online. Social media is, by far, the most utilised medium for people to conduct research on businesses. It is therefore very…

When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things…

Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to…

Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to…