Why forced fun doesn’t work
A happy team is a productive team, or so it goes. Furthermore, team synergy is often important for getting tasks done efficiently and with quality. Many workplaces thus see it fit to raise morale and teamwork through work events. Of…
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What do your customers value?
How much money are your customers willing to spend on specific benefits? Are the added advantages of using your product compared to others worth the extra cost? Are you spending too much money investing in specific aspects that do not…
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What is customer value?
Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…
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The rise of the experience economy
The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…
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6 Factors that make a brand stand out
There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…
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Why managing expectations is important in business
Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as…
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How to overcome failure in business
In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they…
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How to improve your B2B website
An online presence is necessary for B2B businesses to succeed today. Studies have shown that most people research businesses online. Social media is, by far, the most utilised medium for people to conduct research on businesses. It is therefore very…
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A quick guide to common pricing strategies
When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things…
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Some article ideas for your business blog
Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to…
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