Blog - Business and entrepreneurship

When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it…

We are getting closer to the holiday season and for some businesses this is a time of rest. For many other businesses though, the holiday season is a time to capitalise on. Many consumers are willing to spend much more…

Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers…

Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate…

The retail market is often dominated by big national and international chains. While their influence is far-reaching, some may find that they lack the kind of charm that a local business has. Why is this? Why do some people advocate…

Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and…

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics…

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends…

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the…

It doesn’t take much effort to realise that the coronavirus pandemic has profoundly affected how we as a go about doing business. For some sectors, it has created a new tougher environment in which to compete. It has also influenced…