B2B Sales Blog

Business and entrepreneurship

How do I handle conflict between employees?

How do I handle conflict between employees?

Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to

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Use pricing to influence buyer behaviour

Use pricing to influence buyer behaviour

When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it

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Making the best of business in the holiday season

Making the best of business in the holiday season

We are getting closer to the holiday season and for some businesses this is a time of rest. For many other businesses though, the holiday season is a time to capitalise on. Many consumers are willing to spend much more

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What do business ratings and reviews actually mean?

What do business ratings and reviews actually mean?

Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers

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Minimalism in branding: Is less more?

Minimalism in branding: Is less more?

Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate

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Why consumers are supporting local businesses

Why consumers are supporting local businesses

The retail market is often dominated by big national and international chains. While their influence is far-reaching, some may find that they lack the kind of charm that a local business has. Why is this? Why do some people advocate

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How to run great brainstorming sessions

How to run great brainstorming sessions

Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and

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Some common reasons why small businesses fail

Some common reasons why small businesses fail

According to a report compiled in 2020, about 20% of small businesses fail within the first year, while almost half don’t make it through the first five years. Becoming an entrepreneur has always come with risks, but don’t these statistics

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Some easy ways to keep up with industry trends

Some easy ways to keep up with industry trends

Successful businesses know how to stay ahead of the curve. In order to adapt and remain competitive it is important for your firm to know what is going on in your industry. The earlier you notice and respond to trends

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How to build an inclusive workplace

How to build an inclusive workplace

Inclusivity is a vital aspect of the business workplace environment. It is highly correlated with employee engagement and retention. Therefore, an inclusive environment may lead to higher morale and productivity. Most organisations don’t tolerate discrimination, but inclusivity is not the

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