Why managing expectations is important in business

Expectations are mental models of how we expect situations to work out. They serve as baselines for what we will be pleased with. Anything less than what we expect is usually a disappointment. We generally want things to work as

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How to overcome failure in business

In life and in business, it is expected to run into failure at some point. What is important is being able to overcome those failures. There are a myriad of proverbs that encourage people to get back up after they

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How to improve your B2B website

An online presence is necessary for B2B businesses to succeed today. Studies have shown that most people research businesses online. Social media is, by far, the most utilised medium for people to conduct research on businesses. It is therefore very

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How to conquer your presentation anxiety

Talking to people is a necessity when it comes to business. Most people are fine conversing normally, but when it comes to presenting to a group of people, all sorts of knots may be tied up. Even people who may

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5 Habits of successful sales reps

There is no denying that everybody has individual preferences and what works for one person might not work for another. Nevertheless, there are some common habits that successful sales reps generally share. It may not be an exact match, but

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Things to think about when selling to retail stores

Getting your products onto retail store shelves is something many entrepreneurs want to do. It is not entirely necessary and is not always an effective business tactic. Even when it does work out, your product is likely to not be

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Tactics to improve cold calling success

There is debate about whether cold calling is effective or not in our modern setting. How we see it, cold calling is being viewed in the wrong light. Cold calling is not a means to a sale. Rather, it is

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How to use humour in marketing

Humour is a tool in marketing that creates positive feelings around your brand. It can grab people’s attention and keep things from becoming boring. If you post a funny post on your blog, people are more likely to read through

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A brief history of refrigeration

Refrigeration is a very important invention in the history of food storage and distribution. With ever-expanding populations and food distributors being required to distribute food across great distances, refrigeration has become crucial for transporting food. Colder temperatures prevent microorganisms from

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How to make the best of green marketing

Many businesses are going green, and more and more customers are siding with environmentally-conscious businesses. A green initiative is a marketable aspect of your business and its products. However, slapping a green label on everything with the words “environmentally-friendly” won’t

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