A quick guide to common pricing strategies

When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things

more >>

Some article ideas for your business blog

Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to

more >>

Is cold calling still useful?

Cold calling is a sales technique whereby a salesperson will contact a potential customer who may have little to no prior information about their business. In its technical definition, it can include a range of activities including cold emails and

more >>

The effect of emotions in marketing

When trying to use marketing to influence the perception of your business, product or service, there are many factors that determine what kind of message it will convey and what kind of response it will result in. Many marketers use

more >>

How do I handle conflict between employees?

Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to

more >>

Use pricing to influence buyer behaviour

When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it

more >>

Generational marketing: How does it work?

A generation is typically defined as a group of people born within a similar span of time, sharing a comparable age and life stage, who were shaped by similar events, trends, and developments. Because of the differences in how our

more >>

How to combat burnout at work

In 2019, the World Health Organisation defined “burnout” as a syndrome associated with unmanaged chronic stress. People often link burnout with the emotions associated with exhaustion and stress and some experts think that it may just be a product of

more >>

Using competitions to engage customers on social media

Social media is a very useful tool for marketing and interacting with customers. It need not be mentioned that many people look to social media when researching brands. Also, it creates a platform to connect with your customers. One way

more >>

The best tech podcasts

We’ve previously listed our favourite YouTube tech channels which you can see here. If what you are looking for is something that you can listen to on-the-go or while managing other tasks, or rather you would prefer listening to friendly

more >>