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Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…

Efficient inventory management is crucial. Research suggests that a majority of buyers will look to other businesses if the business they first went to is out of stock. Stock availability issues have the potential to deter potential customers and lose…

The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…

There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…

Industrialisation has caused pollution to skyrocket on a global scale compared to the times before that. As populations increased and the need for industrialisation increased, more and more of humanity’s progression has added to the burden of pollution. It is…

Google Analytics is a helpful analytical tool to measure the performance of your website. The main advantages of the platform is that it is relatively easy to use, yet powerful and free. It offers a variety of metrics and dimensions…

Getting your products onto retail store shelves is not as simple as going to a store and asking them to stock your products. Retail stores are your customers, and you need to convince them that your product is worth their…

CRM stands for “Customer Relationship Management” and is a kind of software system that essentially helps businesses to easily keep track of communications and nurture relationships with clients and leads. There are various different CRMs that provide different kinds of…

Simply put, graphic design is the visual representation of a brand’s message. It includes all visual aspects of branding such as typography, symbols, images, colours, and shapes. Graphic design is more than just aesthetics; it is a means of communication…

The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…