What boutique owners want from wholesalers
Boutique stores, as you know, specialise in niche markets and sell in small quantities when compared to retail stores. They may be small in size, scope and inventory but can be extremely valuable in presenting your products as exclusive or…
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How to test sales reps’ soft skills during interviews
It is no doubt essential for an employee to possess skills that are easily quantifiable and teachable. However, focus is increasingly shifting towards soft skills. Soft skills are all about the qualities that allow someone to interact with others in…
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Gmail productivity hacks and tips for sales reps
Having a good grasp on the comings and goings of your inbox is essential if you want to be a productive sales rep. We have so much great technology at our fingertips yet most of us are not utilising its…
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Hiring the right sales reps for your sales team
Hiring the right individuals with the right skills is the key to creating a cohesive sales team. The better your sales team the more effectively you can reach your sales goals. The quicker you reach your sales goals, the more…
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Simple tips on writing more persuasive sales emails
Contrary to popular belief, not all emails sent by sales reps deal with prospecting. Emails are an important part of connecting and building a relationship with current and new customers. If you want to capture the attention of your customers…
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The 5S Lean process – How salespeople can implement it
“Lean manufacturing principles” sounds like boring technical jargon that couldn’t possibly have anything to do with your life as a salesperson. However, these principles are not only great for use in manufacturing but also in everyday working life. What are…
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Debunking three B2B social media myths
By now you would think that everyone has embraced social media as a vital component of their business plan. Sites like Facebook and Twitter are either more than 10 years old, or approaching the decade mark, so why are B2B…
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The what, where and how of a value proposition
Telling people that you and your products are the best simply isn’t enough to convince companies to buy what you’re selling. You most likely have competitors that provide similar products and benefits as you do. You need to find a…
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How to directly appeal to B2B decision-makers and influencers
Most B2B companies go through the same type of cycle when deciding on a product (awareness, evaluation and purchase) and in each part of this cycle you will find certain types of people who drive that stage. Each person in…
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Interesting B2B marketing campaigns to inspire
There has always been the misconception that B2B marketing is boring and that B2C is where ad execs go to execute their creative wiles. However, some well-known B2B companies have successfully thought outside the box and can inspire you to…
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