B2B buyer personas – what are they and why do they matter?
Every company has a specific audience in mind that they would like to cater to. This target audience is filled with individuals and companies who they believe will be most interested in what they have to offer. In order to…
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Knowing when to discontinue a product
Each product goes through four stages in its life cycle which you may be familiar with already. The first introduction stage is where the new product or line is launched. Rapid growth for the product occurs next as customers start…
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The power of storytelling within sales
“A good salesperson knows how to talk; a great salesperson knows how to tell a story.” – Rivka Willick, story coach and writer Conveying events through the art of storytelling is a technique as old as time itself and…
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Productivity tips every sales rep should be implementing
We know you have things to do and places to be. And we also know that it sometimes feels like there are just not enough hours available to accomplish your goals. We scoured the Internet to find you some practical…
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Accommodating cultural differences in sales
The rise of globalisation has given people from vastly different cultures the ability to exchange products and ideas in a way that was not possible before. The benefits of this global network can be numerous. However, it is bound to…
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The basics of tablet security for field sales reps
There are risks involved with everything. Many businesses see tablets as particularly risky because of their mobility as well as the weakness of the built-in security features. These two factors, among others, can lead to businesses shying away from allowing…
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Engaging B2B customers through social media
B2B companies have the unfortunate reputation of being seen as “boring” or “stiff” and therefore not suited to informal online environments like Facebook or Twitter. However, this reputation is undeserved and can be changed. Even though the B2B industry deals…
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Get your team talking with business-orientated messaging apps
The freedom that comes with being able to take your work anywhere with you through the use of mobile devices or an electronic product catalogue no doubt increases overall efficiency. However, in turn, this mobility can lessen the amount of…
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7 motivational TED Talks for sales professionals
There comes a time in any sales manager or field sales rep’s career where you might be feeling like you’re stuck in a sales rut. If you’re looking for some inspiration look no further than TED Talks. TED (technology, entertainment,…
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A step-by-step guide to choosing a supplier
There is a wide variety of factors that come into play when choosing a supplier you can stick with long-term. Some of these important factors include pricing, product quality, reliability, and service. To learn more about what to look for,…
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