Blog - Customer relationship management, Sales techniques and processes

Selling a product to a customer is not a one-sided transaction. There must be communication from not only your side but also from the customer’s side. If you do not know what your customer’s story is, how will you ever…

A social media presence for your business is no longer something that you can ignore or neglect. Think of the enormous number of people around the world that use social media on a daily basis (Facebook has billions of users),…

You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you…

Weekly sales meetings can be tricky. On the one hand they are useful for catching up on sales figures, discussing future sales processes and sorting out potential issues. On the other hand, there is almost always that one moment where…

Your customers are the best ambassadors for your company. If they are happy or unhappy with a product or service provided to them, they will influence how new or even existing customers view your company. Studies have found that customers…

B2B companies often overlook blogging as a way to convert customers and create sales leads. However, it is one of the easiest ways you can increase your website traffic, push Google rankings up and, ultimately, get customers to spend more…

Sales prospecting and lead generation are seen as closely related, and they are often used as interchangeable terms. They do have some differences however. Lead generation is the act of generating consumer interest in a product or service through the…

The main difference between B2B buying and B2C buying (apart from who the customer is) is the amount of risk involved. If you compare buying a large manufacturing machine with buying a soda, you can see where the elevated risk…

One of the truths every company has to take to heart is the fact that it is cheaper and less arduous to retain existing customers than it is to recruit new customers. In the B2B market there are a lot…

Sales territory management is more important than many may realise. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. So what is it and what do you need to focus on…