How to create a B2B website that potential customers can trust

It doesn’t matter to whom you sell or what you sell, having a website is crucial in today’s world. If you have a company or business, then you need a website. Being online is the ultimate opportunity to reach a

more >>

Tips on nailing a B2B sales product demonstration

Confucius said, “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I will understand.” Herein too lies the essence of delivering a great product demonstration in B2B sales. Providing your prospect with a long script

more >>

What are the sales trends for 2015?

It is almost time to say goodbye to 2014, and to welcome in 2015, and there is already speculation about what lies ahead for sales in the New Year. We decided to round up some of the main trends that

more >>

Merging gamification with sales processes

You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you

more >>

B2B trend forecast for 2014

As we are nearing the end of another year, people are looking to the future. It is not always possible to know exactly what the New Year will hold but there are always many predictions. We take a look at

more >>

Branding a B2B business

The way you brand and market a B2B company should be different than if you were a company catering to individual consumers. There are certain things that every B2B company should recognise and implement when creating a brand. It is

more >>