Before you register: preparing for a trade show
Attending a trade show has many advantages. For starters, you get a targeted audience, one who is interested in what you have to offer, and they are all congregated conveniently in one place. What’s more, is that you also get…
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Businesses are going green – and why you should too
Becoming more ecologically responsible or going green is no longer just a matter of ethics. Businesses have come to realise that implementing environmentally friendly practices also makes good business sense. The significance of reducing one’s consumption, waste and carbon footprint…
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Statistics show mobile app and device use in sales is on the up
Making use of mobile devices and apps should no longer be a “maybe” or “someday” prospect for B2B companies but a must-have. Since the rise of smartphones and tablets, various studies have been conducted that prove what an essential role…
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Useful tech trends for B2B sales teams
There are certain trends that pop up time after time and have become a part of the more modern direction in which the B2B sales industry is growing. We’ve rounded up four trends that one is most likely to encounter…
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How to create a B2B website that potential customers can trust
It doesn’t matter to whom you sell or what you sell, having a website is crucial in today’s world. If you have a company or business, then you need a website. Being online is the ultimate opportunity to reach a…
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Tips on nailing a B2B sales product demonstration
Confucius said, “Tell me, and I’ll forget. Show me, and I may remember. Involve me, and I will understand.” Herein too lies the essence of delivering a great product demonstration in B2B sales. Providing your prospect with a long script…
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What are the sales trends for 2015?
It is almost time to say goodbye to 2014, and to welcome in 2015, and there is already speculation about what lies ahead for sales in the New Year. We decided to round up some of the main trends that…
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Merging gamification with sales processes
You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you…
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B2B trend forecast for 2014
As we are nearing the end of another year, people are looking to the future. It is not always possible to know exactly what the New Year will hold but there are always many predictions. We take a look at…
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Branding a B2B business
The way you brand and market a B2B company should be different than if you were a company catering to individual consumers. There are certain things that every B2B company should recognise and implement when creating a brand. It is…
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