B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.
Merging gamification with sales processes
You may see the word “gamification” in the title of this post and think, “What on earth do games and sales have in common?” They have plenty in common, if you look more critically. In games, as in sales, you…
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Avoiding unproductive sales meetings
Weekly sales meetings can be tricky. On the one hand they are useful for catching up on sales figures, discussing future sales processes and sorting out potential issues. On the other hand, there is almost always that one moment where…
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Gathering and using B2B feedback
Your customers are the best ambassadors for your company. If they are happy or unhappy with a product or service provided to them, they will influence how new or even existing customers view your company. Studies have found that customers…
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How blogging can be beneficial for B2B companies
B2B companies often overlook blogging as a way to convert customers and create sales leads. However, it is one of the easiest ways you can increase your website traffic, push Google rankings up and, ultimately, get customers to spend more…
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Simple ways to do sales prospecting
Sales prospecting and lead generation are seen as closely related, and they are often used as interchangeable terms. They do have some differences however. Lead generation is the act of generating consumer interest in a product or service through the…
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The actions that influence B2B buying behaviour
The main difference between B2B buying and B2C buying (apart from who the customer is) is the amount of risk involved. If you compare buying a large manufacturing machine with buying a soda, you can see where the elevated risk…
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Is a customer loyalty program the key to sales success?
One of the truths every company has to take to heart is the fact that it is cheaper and less arduous to retain existing customers than it is to recruit new customers. In the B2B market there are a lot…
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Sales territory management – why it is important
Sales territory management is more important than many may realise. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. So what is it and what do you need to focus on…
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An onboarding process that will make sales reps stay
Employing new sales reps in your company must involve an onboarding process. Simply throwing them into the deep end and believing that they should figure it out on their own can cause a disorganised environment. This in turn will affect…
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Turn your website into a lead generation machine
Every aspect of your B2B business is important and your website is no exception. Many customers prefer to go to a website before even attempting to call a company directly. So, why not utilise this important part of your business…
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