How blogging can be beneficial for B2B companies
B2B companies often overlook blogging as a way to convert customers and create sales leads. However, it is one of the easiest ways you can increase your website traffic, push Google rankings up and, ultimately, get customers to spend more…
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Simple ways to do sales prospecting
Sales prospecting and lead generation are seen as closely related, and they are often used as interchangeable terms. They do have some differences however. Lead generation is the act of generating consumer interest in a product or service through the…
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The actions that influence B2B buying behaviour
The main difference between B2B buying and B2C buying (apart from who the customer is) is the amount of risk involved. If you compare buying a large manufacturing machine with buying a soda, you can see where the elevated risk…
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Is a customer loyalty program the key to sales success?
One of the truths every company has to take to heart is the fact that it is cheaper and less arduous to retain existing customers than it is to recruit new customers. In the B2B market there are a lot…
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Sales territory management – why it is important
Sales territory management is more important than many may realise. It can boost your sales team’s morale, increase sales, provide a larger customer base and inspire team cohesion. So what is it and what do you need to focus on…
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An onboarding process that will make sales reps stay
Employing new sales reps in your company must involve an onboarding process. Simply throwing them into the deep end and believing that they should figure it out on their own can cause a disorganised environment. This in turn will affect…
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Turn your website into a lead generation machine
Every aspect of your B2B business is important and your website is no exception. Many customers prefer to go to a website before even attempting to call a company directly. So, why not utilise this important part of your business…
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How to better manage your tech-savvy mobile sales team
A tech-enabled mobile sales team provides different challenges to a manager than a traditional team who may not be making use of technology. Technology has opened up the doors to providing a new way to do sales and thus management…
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Why you should mobile-enable your sales reps
If you are already a customer of Onsight, you will already know how beneficial it is for your sales reps to have a mobile device and mobile apps to support their selling. However, if you’re still on the fence about…
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How to design a great logo
Starting your own business is exciting but enthusiasm and energy is only the start of the journey. You need the know-how to properly market your brand and get the word out. Having a great logo to represent what your company…
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