A basic guide to product pricing

When deciding how to price your products there are many things to take into consideration. Not only should your pricing cover all of your costs but also be profit-generating. There are risks involved with incorrectly pricing your products. Underpricing may

more >>

Promote upselling and cross-selling in your electronic product catalogue

There is the perception that upselling and cross-selling are underhanded selling techniques and that they only favour the seller. However, on the contrary, these two techniques can build stronger customer relationships and result in a win-win situation for both the

more >>

How to give discounts without hurting your brand

Unless you are selling luxury goods, discounting is an oft-used tool to persuade buyers to purchase more. However, discounting has gotten a bit of a bad reputation in the B2B community for a few reasons. It tends to have a cheapening

more >>

Getting your products noticed by retailers

On a daily basis retailers are bombarded by companies who are trying to get their attention. It’s a competitive arena. If you’re planning on expanding to sell your products in big-box retail stores then you need to make sure you

more >>

Things to consider before providing a pricing quote

Providing a pricing quote to an interested customer opens up a line of communication which can lead to future business interactions whether the quote is accepted or not. Therefore, quotes not only allow you to educate a customer about what

more >>

Now playing: Top podcasts for B2B salespeople

If you’re a field sales rep, you most likely spend a lot of time travelling. The time spent travelling may seem like wasted hours. But what if you can turn it into an opportunity to grow your sales skills and

more >>

Making the most of your trade show booth

Trade shows are excellent opportunities to get face-to-face time with prospective buyers without the need to schedule individual meetings. Other benefits include being surrounded by your ideal target market, making your brand more recognisable through signage and documents, and also

more >>

Keeping an eye on the competition

Many companies see their competitors as enemies. But you know what they say about keeping your enemies closer than your friends – looking towards your competitors for inspiration can be much more productive than fighting against them. Keeping an eye

more >>

How to reduce time-wasters in the field with a mobile sales app

Travelling is an essential part of every sales rep’s work day. It is therefore vital for those out in the field to maximise their working time to offset the amount of time spent travelling. Here are four time-wasters frequently encountered

more >>

4 ways to give your stockroom a practical makeover

A well-organised stockroom can provide many benefits for your business. Some of these include making products easier to find for quick shipment, creating optimal conditions for product preservation, increased employee productivity, and saving money. But is your stockroom as good

more >>