The impact of remote work on personal and professional development
Within the aftermath of the pandemic, life has been returning to normal with a few changes owing to our collective experiences necessitated by the pandemic. Particularly of note is how the pandemic revolutionised the way that we work. Remote work…
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The importance of customer journey mapping in B2B marketing
In the competitive B2B sphere, it is now more important than ever to understand your customers and their journey through your sales process. Customer journey mapping is the process of understanding and recording this journey. It helps businesses to gain…
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The impact of the farm-to-table movement on B2B food businesses
The farm-to-table movement has been gaining momentum in the food industry for several years now. It is the philosophy that food should be sourced locally, from fresh sources. The idea is that food tastes better and is healthier when it…
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The role of influencer marketing in B2B
In the world of B2B marketing, businesses are constantly looking for new ways to engage their audiences and drive sales. One of the newer and effective ways of marketing is influencer marketing. It was once thought to only belong to…
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How B2B sales reps can use automation to improve sales
B2B sales reps play an important role in generating sales. However, a lot of tasks involved are quite menial or tedious. A sales rep’s importance mostly lies in their ability to engage with customers and generate leads. However, there are…
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How B2B sales reps can improve their sales with research
They say that knowledge is power. In the world of B2B sales, this is no different. Personal expertise plays a role in whether sales reps can cinch a deal or not. However, the most important kinds of knowledge can be…
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How B2B food distribution companies can improve sales using automation
B2B food distribution businesses mediate the supply of food products from manufacturers to retailers and restaurants. As with all business sectors, even ones as important as distributors, there is not a monopoly on food distribution. B2B food distributors still need…
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Complacency is a threat to long-term success
When business is thriving and profits are at an all-time high, it can be tempting to stick up one’s feet and relax. After all, the hard work and effort put into getting a business to such a point warrants rest…
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How B2B businesses can deal with inflation
When everyone starts increasing prices due to inflation, it impacts singular businesses who also have to deal with price changes. Supplies aren’t as cheap as they used to be and profit margins shrink. Businesses are forced to act if they…
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Why forced fun doesn’t work
A happy team is a productive team, or so it goes. Furthermore, team synergy is often important for getting tasks done efficiently and with quality. Many workplaces thus see it fit to raise morale and teamwork through work events. Of…
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