Critical thinking in life and business
Critical thinking is the ability to systematically gather information, generate ideas from a variety of viewpoints, logically evaluate ideas and information, and use these to solve problems in ways that others can agree upon. It is an important soft skill…
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How fonts reveal personality
“A picture tells a thousand words”. That’s the saying, right? When it comes to branding, a lot of that branding is communicated through visuals. Some schools of thought say that the bulk of a brand’s message should be presented through…
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Is a messy desk actually good for you?
There are many people saying that you shouldn’t have a messy desk; it’s not good for you or for productivity. It’s the common sense that we’ve basically grown up with. Now, why are there people writing about how a messy…
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How B2B e-commerce is changing the sales rep’s role
E-commerce is gaining traction in B2B markets. The global shift during the pandemic has cemented e-commerce as the preferable method of transaction. While the possibility of in-person interactions has reemerged, e-commerce continues to grow in influence. It creates a B2C-esque…
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How to improve B2B order management
Order management is a term used to describe business processes that encapsulate everything related to receiving and fulfilling orders – along with the necessary communication between you and your customers therein. A typical B2B order management process might look like…
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What do your customers value?
How much money are your customers willing to spend on specific benefits? Are the added advantages of using your product compared to others worth the extra cost? Are you spending too much money investing in specific aspects that do not…
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What is customer value?
Competition is a natural part of business. When giving an option between different businesses, why would a customer pick one over the other? Is it because it offers a better product or service? Is it because it offers cheaper products…
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Data can solve stock availability issues
Efficient inventory management is crucial. Research suggests that a majority of buyers will look to other businesses if the business they first went to is out of stock. Stock availability issues have the potential to deter potential customers and lose…
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The rise of the experience economy
The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…
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6 Factors that make a brand stand out
There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…
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