B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.
Data can solve stock availability issues
Efficient inventory management is crucial. Research suggests that a majority of buyers will look to other businesses if the business they first went to is out of stock. Stock availability issues have the potential to deter potential customers and lose…
Read more →
The rise of the experience economy
The experience economy is an economy where goods and services are sold by emphasising their effect on the buyers’ lives. James H. Gilmore and B. Joseph Pine II coined the term in their book and their original Harvard Business Review…
Read more →
6 Factors that make a brand stand out
There are millions of smaller businesses opening up and that number is only growing. Medium-sized businesses are on the rise as well. This presents a problem of an oversaturation of brands that people are just used to tuning out. Businesses…
Read more →
How can the shipping industry deal with pollution?
Industrialisation has caused pollution to skyrocket on a global scale compared to the times before that. As populations increased and the need for industrialisation increased, more and more of humanity’s progression has added to the burden of pollution. It is…
Read more →
The basics of Google Analytics
Google Analytics is a helpful analytical tool to measure the performance of your website. The main advantages of the platform is that it is relatively easy to use, yet powerful and free. It offers a variety of metrics and dimensions…
Read more →
Get your product onto store shelves
Getting your products onto retail store shelves is not as simple as going to a store and asking them to stock your products. Retail stores are your customers, and you need to convince them that your product is worth their…
Read more →
What CRM software can do for you
CRM stands for “Customer Relationship Management” and is a kind of software system that essentially helps businesses to easily keep track of communications and nurture relationships with clients and leads. There are various different CRMs that provide different kinds of…
Read more →
Simple graphic design tips for branding
Simply put, graphic design is the visual representation of a brand’s message. It includes all visual aspects of branding such as typography, symbols, images, colours, and shapes. Graphic design is more than just aesthetics; it is a means of communication…
Read more →
Looking at the 4Ps of marketing: What is the marketing mix?
The marketing mix is a concept first coined by Neil Borden in the 1950s. Borden was an advertising professor at Harvard University using the term about 15 years in his lectures before writing an article about it. In between its…
Read more →
Can technology make up for the labour shortage in distribution?
For a while now, the distribution industry has been suffering from a shortage of workers. Distribution companies have been battling to maintain overall work performance in the face of declining labour. The introduction of the pandemic and the adoption of…
Read more →