How to make the best of green marketing
Many businesses are going green, and more and more customers are siding with environmentally-conscious businesses. A green initiative is a marketable aspect of your business and its products. However, slapping a green label on everything with the words “environmentally-friendly” won’t…
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Distribution trends we may see in the near future
With the dawn of a new year, there comes a new set of possibilities for the future. In order to best prepare for those possibilities it is great to keep an eye on current trends and patterns to see where…
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A quick guide to common pricing strategies
When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things…
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Some article ideas for your business blog
Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to…
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Is cold calling still useful?
Cold calling is a sales technique whereby a salesperson will contact a potential customer who may have little to no prior information about their business. In its technical definition, it can include a range of activities including cold emails and…
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The effect of emotions in marketing
When trying to use marketing to influence the perception of your business, product or service, there are many factors that determine what kind of message it will convey and what kind of response it will result in. Many marketers use…
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How do I handle conflict between employees?
Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to…
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Use pricing to influence buyer behaviour
When it comes to buying products and services, prices are one of the most important factors. An overpriced product may deter buyers, but this is not necessarily always the case. Buyer behaviour is complex and may seem as if it…
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Generational marketing: How does it work?
A generation is typically defined as a group of people born within a similar span of time, sharing a comparable age and life stage, who were shaped by similar events, trends, and developments. Because of the differences in how our…
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How to combat burnout at work
In 2019, the World Health Organisation defined “burnout” as a syndrome associated with unmanaged chronic stress. People often link burnout with the emotions associated with exhaustion and stress and some experts think that it may just be a product of…
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