B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.
Tactics to improve cold calling success
There is debate about whether cold calling is effective or not in our modern setting. How we see it, cold calling is being viewed in the wrong light. Cold calling is not a means to a sale. Rather, it is…
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How to use humour in marketing
Humour is a tool in marketing that creates positive feelings around your brand. It can grab people’s attention and keep things from becoming boring. If you post a funny post on your blog, people are more likely to read through…
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A brief history of refrigeration
Refrigeration is a very important invention in the history of food storage and distribution. With ever-expanding populations and food distributors being required to distribute food across great distances, refrigeration has become crucial for transporting food. Colder temperatures prevent microorganisms from…
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How to make the best of green marketing
Many businesses are going green, and more and more customers are siding with environmentally-conscious businesses. A green initiative is a marketable aspect of your business and its products. However, slapping a green label on everything with the words “environmentally-friendly” won’t…
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Distribution trends we may see in the near future
With the dawn of a new year, there comes a new set of possibilities for the future. In order to best prepare for those possibilities it is great to keep an eye on current trends and patterns to see where…
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A quick guide to common pricing strategies
When it comes to selling products and services their prices play a role in influencing buyer behaviour. How to price things may seem like a simple endeavour to some and a complicated process to others. How about we simplify things…
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Some article ideas for your business blog
Blogs can be a good way to develop a brand or improve business SEO. Blogs can be a way to engage with your target market or even solidify you as an expert in your field. Whichever way you choose to…
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Is cold calling still useful?
Cold calling is a sales technique whereby a salesperson will contact a potential customer who may have little to no prior information about their business. In its technical definition, it can include a range of activities including cold emails and…
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The effect of emotions in marketing
When trying to use marketing to influence the perception of your business, product or service, there are many factors that determine what kind of message it will convey and what kind of response it will result in. Many marketers use…
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How do I handle conflict between employees?
Interpersonal issues are not an uncommon occurrence. Not everybody meshes well together and sometimes that can lead to conflicts. When your employees start butting heads, business productivity can drop and workplace morale may waver. A good leader knows when to…
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