Using competitions to engage customers on social media
Social media is a very useful tool for marketing and interacting with customers. It need not be mentioned that many people look to social media when researching brands. Also, it creates a platform to connect with your customers. One way…
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The best tech podcasts
We’ve previously listed our favourite YouTube tech channels which you can see here. If what you are looking for is something that you can listen to on-the-go or while managing other tasks, or rather you would prefer listening to friendly…
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Making the best of business in the holiday season
We are getting closer to the holiday season and for some businesses this is a time of rest. For many other businesses though, the holiday season is a time to capitalise on. Many consumers are willing to spend much more…
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What do business ratings and reviews actually mean?
Public ratings and reviews, most given online these days, are important for a growing business. They serve to provide valuable feedback that you can use to improve your business operations and they also serve as marketing for the business. Buyers…
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Minimalism in branding: Is less more?
Minimalism in branding is the deliberate simplification of a design, utilising simple shapes, colour palettes, and typesetting. You have seen it everywhere in the market. It can come across as sleek, subtle, or just plain, but it is a deliberate…
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Why consumers are supporting local businesses
The retail market is often dominated by big national and international chains. While their influence is far-reaching, some may find that they lack the kind of charm that a local business has. Why is this? Why do some people advocate…
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Can you use emotion in B2B marketing?
B2C marketing long embraced the idea of building a brand image through emotionally driven content. On the other hand, B2B marketing seems to tend towards a more rational and transactional approach. The B2C buyer’s journey often only includes one decision-maker.…
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How to run great brainstorming sessions
Brainstorming is a neat way for people to come up with a bunch of ideas in a short span of time. These ideas don’t need to be good per se. Brainstorming works on the basis of linking different ideas and…
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Introverts or extroverts? Who makes better sales reps?
When people conjure up an image of a good sales rep, they often picture a charming and sociable extrovert. Sales reps will find themselves conversing with others often and as such, people skills are somewhat of a requirement. Since all…
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How to make a good first impression as a sales rep
As a sales rep, you are one of the main contributors to your company’s sales success. It is your responsibility to sell products and services to clients. Due to your position as a representative, you also act as an extension…
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