B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.
Achieving brand resonance: Building brand equity
Brand resonance is how well clients and customers relate to a specific brand. It is how they perceive the values and goals of that brand. It is how brands can build relationships with their target audience. Strictly speaking, when people…
Read more →
The principles of good product packaging design
Product packaging is one of the first things people see when they see a product. For this reason, it becomes a sort of first impression. For you to ensure that consumers will buy your products and that businesses want to…
Read more →
How to beat procrastination
Procrastination is not an exotic condition that only a few have come across. At some point in our lives we have all procrastinated for some reason or the other. For the most part, however, procrastination is detrimental to us. It…
Read more →
How tablets can help your sales reps to work better
Mobile technology has advanced to the point where mobile devices have become a norm and more versatile than the computers of old. When Apple released the iPad in 2010, a bridge was built between the power of laptops and the…
Read more →
How to fit exercise into your busy schedule
Exercise is an important part of a healthy lifestyle alongside other habits. However, many can see it being a time-consuming task. Perhaps there isn’t enough time to exercise during the day. Work, family, and other duties may take up time…
Read more →
Crowdfunding your next big business idea
When it comes to starting a new business or implementing a new product idea for an existing business, it is by no means a small task. One of the first hurdles that entrepreneurs have to overcome is financial capital. Even…
Read more →
How machine learning is changing marketing
Artificial intelligence in the form of machine learning has been on the rise in this past decade and is showing no signs of stopping. Businesses are leveraging the capabilities of machine learning to improve their sales, logistics, management, and many…
Read more →
Broaden your market with collaborative marketing
Recently, there has been an increase in the number of marketing campaigns involving multiple businesses. Some of these businesses don’t even seem remotely related to each other. This mostly happens on social media, but it is by no means the…
Read more →
Harness the power of self-fulfilling beliefs
A self-fulfilling prophecy is a belief that causes someone to change their behaviour in such a way that the outcome conforms with that belief. These sorts of things can influence many aspects of our lives and give a sort of…
Read more →
How good leaders motivate their teams
To increase productivity in your workplace you have to manage your workforce effectively. Delegating tasks properly, ensuring your employees are trained for their tasks, and creating a good working environment are all ways to ensure that productivity increases. Relating to…
Read more →