B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.
Life skills you build whilst running a business
Being an entrepreneur and running your own business requires a vast array of skills that not everyone may have. It is whilst running a business that people get an opportunity to learn new skills and hone those that they already…
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Image editing software to improve your product images
We recently wrote an article about video editing software to improve your product demos. Another side to this is image editing software. Recent studies show that consumers would rather be told and shown information about a product rather than having…
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Video editing software to improve your product demo videos
Recent studies show that consumers would rather be told and shown information about a product rather than having to read it themselves. A product demo can do just this. A good product demo is able to draw in potential buyers…
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Useful sales tools for B2B businesses
Technology has made it much easier for businesses to get things done faster and more efficiently. Whether it’s keeping track of logistics or analysing sales, modern technology can automate those tasks, or at the very least, augment our ability to…
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How social media can strengthen brand image
Many businesses – both big and small – are using social media to promote their brands and connect with their audiences. With social media, businesses can interact directly with customers and receive direct feedback. For many businesses, social media is…
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Is targeted advertising an invasion of privacy?
With the rising adoption of machine learning algorithms, marketers are more and more using algorithms to predict consumer behaviour and thereby more accurately target ads towards specific individuals. Machine learning can be used to uncover details such as sex, religion,…
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How to get around the Peter Principle
The Peter Principle was explained by Laurence Peter in his book, succinctly named The Peter Principle. Simply put, a competent employee will generally be promoted until they are incompetent. “Incompetent” here does not refer to being so poor at their…
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The importance of honest and accurate food labelling
A few years ago, in 2013, parts of Europe experienced what was called the “Horse Meat Scandal”. This was a huge issue at the time. What happened was that foods advertised as beef actually contained horse meat – often making…
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How self-driving trucks may change wholesale distribution businesses
With AI and machine learning rapidly developing in recent years, we have seen the first implementations of self-driving cars. Tesla may not be a pioneer in self-driving cars, but they appear to be doing well popularising the idea with the…
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Is charisma an essential trait for managers?
Charisma is defined by the Oxford Dictionary as “compelling attractiveness or charm to inspire devotion in others”. Charisma also has extra connotations associated with it. It implies someone who is self-confident. It also implies someone whose personality demands attention and…
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