B2B Sales Blog
Practical articles for wholesalers, distributors and B2B sales teams. Explore tips on mobile sales apps, digital catalogues, customer management, field sales, inventory, sales processes and growing your business.

Overcoming growth obstacles for small businesses
Growth is a top priority for the majority of today’s small businesses, and this is a top priority for business owners. In fact, research shows that half of all SME owners are kept up at night thinking about growth opportunities,…
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Useful metrics for measuring trade show success
Love them or hate them, trade shows can be a key component of finding success as a B2B wholesaler – ‘can’ being an important word here. The problem with trade shows is that B2B sellers spend a great deal of…
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Should your small business hire a Chief Technology Officer?
With new technologies come new business needs, and with new business needs come a significant change to in-house skills requirements. While a non-tech focused business may once have thrived under the watchful eye of a small IT team, increasing use…
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What to consider when choosing technology service providers
Digital transformation is happening, and for many businesses this means a significant growth in the need for collaborative working and partnerships. For small businesses especially, this will involve the support, assistance and guidance of a dedicated technology service provider. They…
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Bridging the tech skills gap in a small business
Technology is evolving at a rapid rate. It’s proving tricky for many people to keep up with, but the challenge is, perhaps, greater for educational establishments such as universities, colleges, and schools. Research suggests that it can take 12 months…
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How to maximise opportunities at business events
There are numerous ways in which small businesses can successfully maximise opportunities at business events. But just how many of these techniques are continuing to prove to be beneficial in the digital age? Consider business cards. Let’s face it…the majority…
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How to build better B2B sales relationships
The stronger the relationship, the more trust, the more commitment, and ultimately the more satisfaction. It all sounds so simple, and yet B2B relationships are lagging behind their B2C counterparts massively when it comes to building and maintaining a professional,…
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Goal-focused or development-focused sales reps: who performs better?
Sales reps often get grouped together under one giant umbrella, but the truth is that there’s really no such thing as a ‘typical’ sales rep. In fact, take a look at any sales team and you’ll find some pretty remarkable…
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Sales careers: what’s your path to success?
In some careers, there is a very clearly defined path to achieving the ultimate goal. In medicine, for example, US doctors move from interns to residents to attending physicians; UK doctors move from foundation to core training to speciality registrars.…
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Essential tips for how to present your product catalogue
When it comes to displaying your product range, you’ll probably be using one of three methods: an interactive digital catalogue feature in your mobile sales app, a PDF catalogue that’s simple to send, or you might be sticking to tradition…
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