Blog - Marketing and social media

Launching a new product is a huge undertaking. Here are some tips to keep you on track in effectively planning the launch event – and all that comes after it. Timing is key It can be tempting to want to…

According to a Bloomberg report 80% of all new businesses fail within the first 18 months. This may seem discouraging when you are running your own business but when you are aware of the risks, you can take active steps…

Managers of small teams have the advantage of getting to know their employees on a more personal level since there are so few of them. A small team manager needs to be directly involved with keeping all team members motivated…

Long gone are the days when each department had its specific jobs and stuck to them religiously. The trend today is towards integration of all departments to allow them to work in harmony towards greater success. Sales and marketing departments…

Managing a small team that is constantly on the road is more difficult than managing other types of teams. You often don’t have the opportunity to speak to team members face to face, since they are not physically present, and…

We have already defined what lead scoring is and the benefits that this system has for your sales team. Here we explore how to implement lead scoring. When implementing a lead-scoring strategy you must ensure that your sales and marketing…

Samsung’s latest releases, the Galaxy Note 5 and the Galaxy S6 Edge+, are cleverly targeted at Apple users. The company is providing a 30-day trial to iPhone users which includes a free activated SIM card as well as a cable…

Finding directions to that job interview, event or hotel before the advent of Google Maps consisted of using an outdated map book (who remembers those?) and a lot of trial and error. These days most of us cannot imagine life…

Time is money. This is why it is important for salespersons to make sure that the effort they expend on a particular lead is worth it in the end and will likely result in the closing of a deal. In…

In order to be the best salesperson you can be, you constantly need to learn and grow. There is an enormous amount of free resources available online that can help you achieve your sales goals, teach you the latest new…