Blog - Marketing and social media

There is a litany of literature devoted to the psychology behind colour and its effect on consumer behaviour. There is also an ongoing debate whether or not colour psychology and its effect on product branding is mere hogwash or based…

Starting your own business is certainly an exciting, yet daunting, endeavour. While many have the drive and ambition to make their business a success, others stumble at the start and never really get going. Here we’ve rounded up some useful…

Outsourcing makes a lot of sense for businesses that are experiencing growth yet want to keep costs down. In Deloitte’s 2016 global outsourcing survey they found that the key motivation for business to outsource remains cost-cutting. However, this is not…

Your business’ online image is vital to attracting new customers. According to Microsoft’s Small and Medium Business Blog (SMB), 83% of B2B buyers do online research before deciding to buy. Furthermore, and perhaps disturbingly so, research published in Forbes magazine…

While the Onsight mobile sales app is primarily an order-taking app, it has many features that can benefit you by optimising productivity, saving time and eliminating costs. Here are some key features highlighted by Onsight subscribers as especially useful in…

B2B businesses rely heavily on the selling power of their respective field sales reps. These individuals are responsible for generating income and revenue as well as negotiating and securing new customers. Often, sales reps can become disillusioned with their responsibilities…

There are many cloud service providers ready to help your business with all its cloud computing needs. Let’s have a look at who can do what for you:   Cloud storage services   There are a myriad of cloud storage…

What does every travelling field sales rep need to keep them motivated and upbeat on the road? There are a myriad of useful apps from the obvious note-taking apps such as OneNote, Evernote and Todoist, to business savvy apps such…

A lot of people are still stumped when it comes to the cloud. Here we attempt to demystify cloud computing and highlight how beneficial it can be for your business. What is the cloud? Many people believe that the cloud…

Tablets and mobile devices are popping up everywhere. From tapping in at the doctor’s surgery to registering at sports events, mobile devices are being utilised in all spheres of life. Whether in static positions or on the move, tablets and…